Beer with Benefits! Disrupting the Non-Alcoholic Market with Jordan Bass, CEO and Co-Founder of HOP WTR

Jordan Bass had lost his "drinking buddy". His wife was expecting their first child and it was a little awkward for him to down a few double IPA's on the couch while his lovely bride was abstaining. Jordan searched through the non-alcoholic brands but couldn't find what he craved- a great-tasting and functional, non-alcoholic beer. Necessity being the mother of invention, as they say, he and his co-founder did something about it and made a beer with benefits! Using his background in eCommerce, HOP WTR was born. In this episode, we crack open his playbook and learn how he did it.

Connect with Jordan Bass on LinkedIn: https://www.linkedin.com/in/jordantbass/

HOP WTR: https://hopwtr.com/

Show Notes:

• The birth of a new idea
• Too good to pass up
• Entrepreneurial advice - you can't look around every corner
• Non-alcoholic trends
• Launching a business in during COVID
  • Remote working challenges 
  • Ecommerce benefits
    • Market FIt
    • Iterations
    • Data comes in handy with retailers
    • One to One communication
    • Building a community

About your Host Tony Moore and the Winning at Work podcast:

• Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 
• Hi, I’m Tony Moore, expert  F&B/CPG headhunter, and I interview the best heads in business. Discover how these executives are #winningatwork.
• Episode 106 is sponsored by: Joynus Search - National Food and Beverage headhunters for sales, marketing, innovation, operations. https://www.joynussearch.com/
• Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE