Better For You Alcohol Pioneers with Osena Spiked Coconut Water Co-Founders Chris Allen and Vicente Surraco E151

2019 was known as the year of White Claw. And as beverage manufacturers scrambled to profit from the new spiked seltzer category, one group of beverage pioneers asked the more important question. What gave rise to this trend and what will the good for you revolution bring next? Chris Allen and Vicente Surraco believe Osena Spiked Coconut Water is the next evolution in "Good for You" alcohol. Chris and Vicente take us to the intersection of functional & alcoholic beverages today and share their key learnings.

• Origin Story
• The hotbed of tropical-flavored start-ups is located where?
• Trends in drinking
• Spiked Seltzer
• Why coconut water
• Market size
• Demographics
• Distributors
• Key learnings
  • Old School is the best school

Connect with Chris and Vicente on LinkedIn:

https://www.linkedin.com/in/christopher-d-allen/

https://www.linkedin.com/in/vicente-surraco-21334566/

Try Osena: https://drinkosena.com/

 

About your Host Tony Moore and the Winning at Work podcast:

Connect with me on LI: https://www.linkedin.com/in/differentbetterspecialbrands/

Are you looking for a fun and light-hearted podcast to stay current on the trends shaping the $1.6 trillion food and beverage industry? My totally awesome brands featured here take us deep into the world of sustainability, plant-based, food tech, CBD, and good for you. Want to learn how to grow a brand? Scale a brand? I've got you covered. 

Join me on my mission to discover what makes these companies different, better, and special.

Episode 151 is sponsored by: Timpl Search - National Food and Beverage headhunters for sales, marketing, innovation, and operations. https://www.timplsearch.com/

Contact: Tony Moore. 404-904-9235. Follow me on LinkedIn: https://www.linkedin.com/in/differentbetterspecialbrands/

Music from Uppbeat:
https://uppbeat.io/t/soundroll/get-the-funk-in
License code: SF3WUKBUJQULFHXE