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Episodes
4 days ago
4 days ago
Welcome back to jobTopia for another round of me slicing through the noise like a buzzsaw on a bender. Today, I’m tackling AI’s takeover of staffing—not exactly ‘Terminator,’ more ‘overcaffeinated intern on steroids. I’m here to drag you into the future.
Matt Dichter, VP Sales
Staffing Engine
Check out Matt's first visit on jobTopia (pre-video)
AI and Automation in Staffing
Alright, folks, I dove headfirst into the wild world of AI and automation in staffing, and let me tell you, it’s a game-changer—or maybe a game-ender for the old-school “hire more bodies” crowd. Picture this: AI agents, some half-baked, some fully baked, zipping around like caffeinated minions, churning out job descriptions and posting them faster than you can say “LinkedIn spam.”
Staffing Engine’s got these slick “agentic” toys—think helpful sidekicks, not Skynet overlords—teamed up with chatbots that actually talk to your ATS without ghosting it.
I’m over here preaching to the execs: get your hands dirty with AI or watch your team mutiny. The tech’s moving at warp speed, and I’m practically begging folks to invest now—downturn be damned—or get left in the dust. We’re talking job-matching wizardry, e-commerce-style candidate stalking (you’re welcome, fashion industry), and agents chatting sans APIs like they’re in a secret club. It’s the future, and I’m living for it.
Sales Environment and Buying AI Solutions
So, I took a hard look at the SaaS and AI sales jungle, and it’s a freaking circus out there. Everyone’s drooling over AI, but the market’s so flooded with newbies, it’s like a bad Tinder swipe-fest—too many options, not enough clarity. I’m yelling from the rooftops: stop pitching shiny gadgets and solve my damn problems!
Buyers, listen up—figure out what’s choking your biz before you drown in demos. Staffing Engine’s crew has a smart play: a discovery call before they strut their stuff, and if it’s not their gig, they’ll toss you to a partner like a hot potato. I dropped their LinkedIn and email deets—hit them up, because I’m not your secretary. It’s a tailored vibe, and I’m here to cut through the noise.
Check out the BLOG for more details.
5 days ago
5 days ago
The Labor Market Tsunami You Didn’t See Coming: The Rising Storm
Ron Hetrick
Lightcast
Check out more content on the Timpl BLOG
Buckle up, folks—this podcast isn’t your average snooze-fest about workforce trends. It’s a razor-sharp, caffeine-fueled dive into the chaotic mess that is today’s labor market. From humidity horror stories to a full-on dissection of the impending "Rising Storm" (yes, it’s a published paper, and yes, it’s as intense as it sounds), this episode is a wild ride through the demographic dumpster fire threatening to sink industries faster than you can say "Boomer retirement.”
Weather Woes & Southern SweatThe episode kicks off with a brutal reality check: southern humidity isn’t just weather—it’s a full-contact sport. Think waterboarding by nature, where stepping outside feels like drowning in your own sweat. It’s the perfect chaotic prelude to the labor storm brewing on the horizon.
The Rising Storm UnveiledEnter The Rising Storm, the book that’s less a gentle forecast and more a screaming siren about the labor market’s impending doom. It’s the evolution of "Demographic Drought" and "Who’s Going to Do the Work?"—research so sharp it could cut through corporate BS like a hot knife through butter. Spoiler: a tsunami’s coming, and it’s not bringing surfboards.
Hurricane of Labor ShortagesPicture this: a Category 5 labor hurricane barreling toward us, with outer bands already smacking us silly (looking at you, 2021-22). The culprit? Boomers clocking out faster than you can say "retirement party," leaving a gaping hole no one’s ready to fill. It’s not just a shortage—it’s a full-on crisis, and the clock’s ticking.
Cat 5 Industries: Construction & HealthcareHere’s where the rubber meets the road—or rather, where the storm slams the shore. Construction and healthcare get the Cat 5 label because they’re screwed: local talent only, skillsets required, and no AI or outsourcing to save the day. Meanwhile, IT and finance are sipping cocktails in Cat 1 land, barely noticing the drizzle. Harsh? Maybe. True? You bet.
Healthcare’s ER MeltdownHealthcare’s a hot mess, and the ER is ground zero. With 70% of visits being unnecessary (thanks, hypochondriacs!), burnout’s rampant, and home health aides are the only growth industry that doesn’t pay squat. It’s a grim preview of a dependent population explosion by 2030—hope you like waiting rooms.
The Inconvenience ApocalypseRemember 2021-22? Empty restaurant tables, uncleaned hotel rooms, and hospital beds with no nurses? That’s the labor shortage’s outer band, and it’s just a taste. Life’s about to get inconvenient as hell—adjust your expectations, or prepare to rage-quit society.
Trade Schools: The Great SnubWhy aren’t kids flocking to trade schools? Blame peer pressure, clueless guidance counselors, and parents who’d rather die than see their kid wield a wrench. “It’s hard” is the rallying cry of a generation that thinks offices are glamorous (spoiler: they’re not). The result? A construction crisis with no quick fix.
Teens Skipping the GrindTeens today dodge first jobs like they’re allergic to minimum wage. With 4.4 million more 16-19-year-olds than the ‘60s but barely any working, we’ve lost the pipeline to trades and retail. No exposure, no interest—good luck filling those Cat 5 gaps.
Skills-Based RevolutionEnter the skills-based gospel: stop renting talent like it’s a cheap Airbnb and start drafting like the NFL. Companies that audit skills, not résumés, and invest in growth win loyalty. Those stuck in the “three years of SAP” trap? They’re just begging for turnover—and a reality check.
Dangers of the DiamondMid-level hiring obsession is the corporate equivalent of chasing fool’s gold. New grads? Too green. Seniors? Too old. Everyone wants the “sweet spot,” but 80% of job postings demand experience that locks out hungry talent. Spoiler: that diamond’s a dud—mentor, don’t poach.
Future-Proofing: Ditch the Crystal BallForget chasing the “next big skill”—it’s a fool’s errand. Focus on core competencies, adjacent skills, and adaptability. That Python guru can learn R in a week, and your SAP snobbery is just costing you talent. Skills audits and taxonomies are the real MVPs here.
Lightcast: Labor Data NinjasCue the shameless plug for Lightcast, the labor data wizards who’ll tell you exactly how many Python-SQL devs are up for grabs in San Diego—and what they’re worth. From skills breakdowns to market intel, they’re the secret weapon HR wishes it had time to use.
Wrap-Up & Humidity ReduxThe storm’s still rising, but at least the humidity’s holding off ‘til May. Grab The Rising Storm (linked below) for the full scoop—it’s 50 pages of brilliance with graphics even your boss can handle. Or hit Spotify for the audio version if reading’s too 20th century.
Resources
The Rising Storm Report: – Dive into the labor tsunami, complete with charts that’ll make your eyes pop.
Spotify Audio Version: – For when you’d rather listen to the apocalypse than read it.
Final Thought:This isn’t just a podcast—it’s a wake-up call with attitude. The labor market’s about to get messier than a Category 5 hurricane in a trailer park, and if you’re not ready, good luck swimming. Tune in, wise up, and maybe, just maybe, you’ll survive the storm.
Connect with Tony from Timpl.
Wednesday Mar 19, 2025
Wednesday Mar 19, 2025
Hey jobTopia nation! In this episode HR tech takes center stage.
Join Gabe and Arne for an international episode.
This installment kicks off with a glorious fumble—tech glitches and a rant about the state of things set the tone, but we pivot hard into a global tour of staffing trends. It’s a wild ride through optimism, data dilemmas, and AI’s relentless march, all wrapped in a package that’s equal parts slick and sarcastic. Think of it as your quarterly review, but with better beats and less corporate jargon.
From economic growing pains to recruiters morphing into soft-skill superheroes, this episode doesn’t pull punches. It’s a masterclass in doing more with less, sprinkled with just enough humor to keep the existential dread at bay. Here are the top 10 moments, ranked by how long we lingered on them—because time’s the only currency that doesn’t lie.
Top 10 Moments
AI’s Grand Takeover (and Data’s Dirty Secret)The big kahuna: AI’s here to save the day—or at least 17 hours a week per recruiter. Matching’s the golden child (4.5 hours saved), but 36% of agencies admit their data’s a dumpster fire holding it all back. Clean it up, folks, or it’s just fancy spam.
2024 Was a Beast, 2025 Might Be BetterLast year was a slog—tighter margins, pickier candidates, and “more with less” on loop. But the grid report’s got hope: 38% predict 10%+ growth, 31% aim for up to 10%. Fingers crossed, or we’re all just whistling past the graveyard.
Candidates Want Speed, Agencies Want RelevanceCandidates are screaming for fast placements (81%) and weekly chats (79%), while agencies obsess over search-and-match to deliver. It’s a race against irrelevance—lose the data game, and you’re toast.
The Soft Skills RevolutionBoolean search nerds, your time’s up. AI’s handing you a mic and a coffee—time to charm candidates instead of wrestling syntax. Recruiters are leveling up, and it’s about damn time.
Growth Loves AutomationWinners don’t sleep: 41% more likely to use AI, 96% of 2024’s revenue champs leaned in. Ignore this at your peril—your competitors aren’t napping.
Fear of Falling Behind vs. Fear of ChangeA juicy tug-of-war: dread being the last to the AI party, but also panic over botched implementations. Spoiler: start with the boring wins (transcription, anyone?) and ease into the fancy stuff.
Data Cleanup: The Unsung HeroStale records? Kiss your AI dreams goodbye. Real-time updates and transcription tech are the MVPs here, turning chaos into a goldmine—if you’ve got the guts to fix it.
Margins, Diversification, and Tech LifelinesClients squeeze harder, candidates ghost more—agencies are diversifying into project work for fatter profits. Tech’s the rope pulling them out of the pit.
Incentivizing the FutureOld-school recruiters cling to their ways like life rafts. Solution? Bribe ‘em with bigger bonuses for using the shiny new tools. Sneaky, but it works.
Opening Chaos: Tech Fails and DJ DreamsThe episode stumbles out of the gate—cursing the U.S., fumbling music cues, and a desperate plea to “get this thing going.” It’s a hot mess, but we recover like champs.
Please visit our blog for more!
Wednesday Mar 12, 2025
Wednesday Mar 12, 2025
Buckle up, folks, because this episode is a wild ride across the Atlantic and straight into the heart of HR’s techy transformation! We’re diving headfirst into the world where humans and robots (well, AI bots) join forces to make work less of a slog and more of a sci-fi adventure. Picture this: daylight savings has us springing forward, and we’re not just talking about losing an hour of sleep—we’re leaping into a future where HR isn’t just paperwork and coffee stains, but a slick, tech-powered powerhouse.
Meet Alan Walker, CEO of Udder
First up, we unpack the chaos of internet outages (colorful language included, but we kept it PG for your delicate ears) and how the UK apparently has it all figured out—or do they? Spoiler: Spring hasn’t quite sprung over there yet, but their HR game is blooming with tech wizardry. Across the pond, we’re connecting the dots on how HR pros are ditching the old-school grind for shiny new tools that make hiring, firing, and inspiring a whole lot smoother.
Ever wondered how AI is shaking up the talent acquisition scene? We’ve got the scoop on “agentic AI”—fancy talk for bots that handle the grunt work like screening resumes, scheduling chats, and even sweet-talking candidates with personalized vibes. It’s like having a super-smart intern who never sleeps (or complains about the coffee). Plus, we’re spilling the tea on how these digital minions can level the playing field, giving every applicant a fair shot—no more “first 100 resumes only” nonsense.
But wait, there’s more! We geek out on the nitty-gritty of digital transformation—think less “fear of change” and more “fear of missing out on the cool stuff.” From whipping up slide decks with AI magic (goodbye, PowerPoint purgatory) to tackling monstrous RFPs without breaking a sweat, we’re serving up practical hacks for the modern workplace. And yes, we even sneak in a hot tip: check out tools like Gamma and Eleven Labs if you want to impress your boss or just sound cooler than you already are.
On the business front, we get real about growing a company without a sales team—yep, it’s all about killer work and referrals so good they’d make your grandma proud. No silver bullets here, just solid advice on staying front-and-center with your network and building partnerships that don’t fizzle out faster than a cheap sparkler.
Oh, and we’ve got a juicy teaser for next time: something about custard and a name that’s udderly ridiculous (see what we did there?). Trust us, you’ll want to tune back in for that story. For now, grab your headphones, HR heroes, and get ready to laugh, learn, and maybe even code your way to a better workday. This is “Tech Across the Pond,” where HR meets hilarity—and a little bit of AI spice!
Connect with us:Website: udder.rocksEmail: alan@udder.rocksLinkedIn: Look for the bald guy with glasses named Alan Walker (he’s one of a kind!).
Next Episode Hint: Custard chaos awaits—don’t miss it!
Looking to upgrade your hiring? Contact Tony, today.
Thursday Mar 06, 2025
Thursday Mar 06, 2025
Rob Mann from Leap Advisory Partners joins Tony Moore on Timpl's podcast, jobTopia, to discuss the onslaught of AI advances and the actions every business must take now. Don't be a dinosaur when the meteor hits!
Intro and Music Tradition: A quick intro highlights a playful insistence on playing traditional music, emphasizing its personal significance.
Introduction of Leap Advisory: An introduction features Leap Advisory Partners
Digital Transformation and Client Needs: Discussion focuses on aiding companies at revenue inflection points (10M-100M+) lacking internal tech strategy, needing digital transformation for growth.
AI Adoption and Policies: Conversation shifts to AI’s rising adoption (58-60% per recent reports), stressing the need for policies to address data privacy risks.
Staffing vs. Recruiting Explained: Recruiting (direct hire, low barrier) is contrasted with staffing (complex, recurring revenue), outlining their operational and revenue distinctions.
Workforce Transformation Gains: Emphasis is placed on speed as a primary benefit of digital transformation, with clean data driving efficiency and a distinction between legacy and real-time data in AI.
AI Chatbots and Zero Admin Vision: Exploration of AI chatbots’ reliance on data cleanliness for personalization leads to a vision of a tech stack eliminating administrative tasks through automation.
Automotive Staffing Insights: Automotive staffing’s complexities and hands-on learning are examined, connecting to practical workforce transformation experiences.
Work for Pay vs. Outcome: Work-for-outcome (gig-like) and hourly pay models are compared, with predictions of AI-driven changes in workforce and software pricing structures.
Staffing Sales Summit Takeaways: Recap of the Staffing Sales Summit praises its high-quality content (mindset, branding, sales) and networking, delving into subconscious mindset training.
Podcast Plugs and Wrap-Up: Promotion of “You Own the Experience” podcast centers on tech and people intersection, with plans for a future tech-focused episode.
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Visit www.timpl.com to learn more about our staffing solutions for your business.
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Thursday Feb 20, 2025
Thursday Feb 20, 2025
What is an AI Powered Chatbot for Sales and how will it streamline the sales process? Jason Moolenaar from Sentient Sales Technology joins the Timpl podcast - jobTopia - to discuss how chatbots will transform business.
Discover how AI-powered chatbots revolutionize sales by slashing response times to inbound leads, ensuring you beat the competition to the punch.
Learn why 5-minute responses are the new gold standard—ditch the 30-minute delays and watch conversion rates soar.
Boost efficiency with chatbots that filter leads fast, asking 2-7 key questions to qualify prospects and book meetings instantly.
Say goodbye to manual follow-ups—automate lead nurturing via text or web chat and free up your team to close deals.
Unlock the power of AI to streamline hiring, engaging job candidates in real-time, and scheduling recruiter calls effortlessly.
Supercharge your sales funnel with technology that bridges marketing and sales, eliminating bottlenecks and driving ROI.
Leverage AI for internal wins—train chatbots on product docs or handbooks to save hours and empower your team.
Explore a future where chatbots dominate every business facet, from healthcare to hospitality, with smarter, faster communication.
Adopt cutting-edge tools that deliver calendar invites from inbound leads in hours—sales empowerment starts here.
Optimize your process with expert insights—audit workflows, integrate AI, and watch your business scale in 2025.
Check us out on our website - https://blog.timpl.com/ai-powered-chatbots-for-sales?hs_preview=kpmZIyTx-186408451239
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Thursday Feb 13, 2025
Thursday Feb 13, 2025
If you are new to SEO or handle SEO yourself, this is the perfect episode for you. SEO, quite simply, helps your website content rank higher in Google search queries. Let's say you wrote a fantastic blog like this one here. You want customers or potential candidates to find your content and discover your amazing company. Until now, SEO has been largely a manual process. Meet Jacob Ralph, CEO and Co-founder of Getfancy.ai
Jacob explains how difficult manual SEO is and why automating the process is crucial to staying one step ahead of your competition. He and his team have created the perfect local SEO AI tool. I can't wait to use this at Timpl!
More information on the Timpl BLOG
Watch on youtube
Tuesday Jan 28, 2025
Tuesday Jan 28, 2025
Dive deep into the complexities and challenges of modern sales, particularly on platforms like LinkedIn.
WATCH YouTube DEMO
Guest: Robert Deck
Robert is a staffing and IT entrepreneur who created a game-changing AI for LinkedIn users.
Company: Click2.ai
We critique traditional sales methods, highlighting how they've evolved from simple phone calls to a digital landscape where personal connection is often lost. Tony laments the days when one could call a company, ask for a person, and have a 50% chance of getting through. Now, in an era dominated by digital communication, the chances of reaching someone by phone have dwindled to less than single digits.
Enter the game-changer: AI. Tony introduces Robert Deck, a tech-savvy entrepreneur who has transitioned from staffing to revolutionizing sales through artificial intelligence. Robert shares his journey, explaining how he incorporates AI into his recruitment firm to dramatically increase efficiency. His passion for technology leads him to develop a tool called click2.ai, which is his answer to the spammy, impersonal nature of LinkedIn interactions.
Robert demonstrates click2.ai live, showing how it can transform the sales process on LinkedIn by automating personalized comments, connections, and engagement based on user profiles and posts. The tool allows for customization of tone, style, and even dialect, ensuring that the AI's interactions feel genuine and reflective of the user's personality.
The demonstration is eye-opening. Click2.ai can sift through LinkedIn profiles, identify active users based on their recent posts, and engage them in a way that feels natural and personal. It's not just about spamming connections but about fostering genuine interactions. The tool is designed to work not just for recruiters but for any sales professional looking to scale their outreach without losing the human touch.
Tony is visibly impressed, noting how this tool could help salespeople focus on what truly matters – building relationships rather than managing contacts. They discuss how this could be a top-of-funnel strategy, turning the cold, impersonal digital outreach into something more engaging and potentially fruitful.
As the episode wraps up, Robert invites listeners to try click2.ai for themselves, providing easy access through his LinkedIn profile or website. Tony thanks Robert for the insightful demo, emphasizing how this could redefine sales in the digital age, making it more about meaningful connections than mere numbers.
Click2.ai delivers a new dawn for sales professionals, where technology helps sales scale and navigate the digital world with a human touch.
Tuesday Jan 21, 2025
Tuesday Jan 21, 2025
AI has infiltrated every aspect of digital work and life, but AI Agents offer the most promise of automation replacing manual digital labor.
Brandon Metcalf from Asymbl joins the jobTopia podcast to discuss the current reality of AI Agents.
SHOW NOTES
Talent Rover: An HR tech company initially founded, which was later acquired by Bullhorn. The founders have since started new ventures due to their entrepreneurial drive.
New Ventures: After selling Talent Rover, I was involved in other projects, including founding Blueprint Advisory, a Salesforce consulting firm. This led to further engagement in staffing solutions through Salesforce partnerships.
Salesforce Ecosystem: The conversation delves into how Salesforce has evolved, emphasizing its role not just as a CRM but as a comprehensive business operating system. This evolution includes various tools like Chatter, Salesforce 1, Lightning, and AI enhancements like Einstein, leading to the concept of a "digital workforce."
AI Agents: A significant portion of the discussion is on AI agents, which are not merely chatbots but intelligent entities capable of performing tasks autonomously based on data and AI logic. This includes examples like writing emails tailored to specific interactions or managing data across platforms like Slack for better workflow.
Tech Stack for Staffing: For staffing firms interested in adopting this technology, the advice is to start with understanding the problem to solve, ensuring data integrity, and leveraging platforms like Salesforce for their agent capabilities without needing extensive coding knowledge.
Future Implications: The dialogue touches on how AI integration will fundamentally change how businesses operate, emphasizing the blend of human and digital labor for competitive advantage. The importance of data normalization and security is highlighted to prevent misuse or leakage.
Closing Thoughts: The conversation ends with an invitation to explore more on AI agents in future episodes, acknowledging the transformative potential of this technology in staffing and recruitment while addressing human concerns about interaction with AI.
AI Agents in HR Technology:
From Chatbots to Agents: AI agents represent an evolution from basic chatbots, which were primarily used for simple, scripted interactions. Agents are designed with greater autonomy, intelligence, and the ability to perform tasks independently or in collaboration with humans.
Role of AI Agents: These agents leverage AI to not only respond to queries but also to execute tasks, make decisions, and learn from interactions. They use technologies like natural language processing (NLP), machine learning (ML), and large language models to understand context, interpret data, and act accordingly.
Key Attributes:
Autonomy: Unlike traditional AI systems that require human oversight for each action, agents can operate autonomously. They can be programmed or learn to manage workflows, from scheduling to data analysis.
Task Execution: Agents can perform a variety of tasks such as writing emails, managing candidate databases, scheduling interviews, or even providing personalized job recommendations based on past interactions and data.
Learning and Adaptation: They learn from the data they process and the outcomes of their actions, improving their decision-making and task execution over time. This continuous learning makes them effective in dynamic environments like recruitment, where human behavior and job requirements are variable.
Integration with Systems: AI agents are designed to integrate seamlessly with existing systems. In Salesforce, for instance, they can work within the platform or extend functionalities via APIs, interacting with both structured data (like CRM entries) and unstructured data (like emails or Slack messages).
Applications in Staffing and HR:
Candidate Engagement: Agents can handle initial candidate interactions, screen applicants, and even conduct preliminary interviews through text or voice communication, enhancing engagement and speeding up the hiring process.
Data Management: They can manage and update databases, ensuring data integrity by cross-referencing information from various sources, updating candidate profiles, or tracking job statuses.
Predictive Analytics: Using historical data, agents can predict candidate fit, retention likelihood, or potential job satisfaction, helping recruiters make informed decisions.
Workflow Automation: From automating follow-ups to managing interview schedules and feedback loops, agents can significantly reduce manual labor, allowing human recruiters to focus on strategic tasks like relationship building.
Challenges and Considerations:
Data Privacy and Security: As agents deal with sensitive personal data, ensuring compliance with data protection laws like GDPR or CCPA is crucial. There's also the challenge of safeguarding this data against misuse or breaches.
Human-AI Interaction: There's potential resistance from both candidates and recruiters due to the impersonal nature of AI. Trust and transparency in how AI decisions are made need to be established.
Bias and Fairness: AI systems can perpetuate existing biases if not carefully designed. Algorithms must be continuously audited for fairness in candidate selection or job matching.
Skill and Knowledge Transfer: Training AI agents to understand the nuanced requirements of different jobs or the subtleties of human interaction in recruitment is an ongoing challenge.
Future Trends:
Conversational UI: Moving beyond traditional interfaces, the future involves more conversational interactions, making the technology more intuitive and less cumbersome for users.
Multi-Agent Systems: Companies might employ multiple specialized agents that work together, each with specific roles, enhancing the complexity and capability of business operations.
Ethical AI: There will be an increasing focus on developing AI agents that adhere to ethical standards, promoting inclusivity and fairness in recruitment practices.
Integration with Emerging Tech: As technologies like blockchain for secure data handling or VR for virtual interviews evolve, AI agents will integrate with these to provide more comprehensive solutions.
Thursday Jan 02, 2025
Thursday Jan 02, 2025
John Gates and I discuss practical steps to follow when negotiating an offer.
Salary Coach
Happy New Year! This is when many consider changing jobs, potentially waiting until after receiving bonuses in January. It's predicted that there will be significant job turnover and changes in 2025.
John Gates, who has a background in recruiting from entry-level to managing thousands of job offers at Fortune 500 companies, shares insights on salary negotiation.
Common mistakes in job offer negotiations are highlighted, including the tendency to accept offers immediately without negotiation. Gates advises on how to ask questions to gain time for better negotiation, even if the company says the offer is "their best".
Gates emphasizes that negotiation should begin from the first interaction with a company, not just at the offer stage. He suggests avoiding "open" or "negotiable" on salary applications; instead, one should provide a number that gets them considered but isn't too high.
The strategy of using a salary range during discussions is advocated to keep negotiation leverage. Gates explains psychological concepts like "memetic desire" to increase one's perceived value by subtly showing competition for your candidacy.
The conversation touches on the dynamics of power in interviews, where the candidate gains leverage as the company shows buying signals or interest.
Gates discusses his coaching services, aimed at guiding people through job offers, particularly in high-stakes situations like C-suite negotiations, where fear of losing an offer can lead to leaving money on the table.
An example is given of a COO who nearly missed out on substantial additional compensation due to reluctance to negotiate further.
The challenges for out-of-work C-suite executives are discussed, including the dynamics with executive search firms and the necessity for strategic job hunting.
Schedule time with Tony to discuss your staffing and direct need hiring needs for a free Q&A.
Monday Dec 23, 2024
Monday Dec 23, 2024
The shocking truth is that 30-40% of IT candidates are FRAUDS! You read that correctly. This is bananas. Listen to what they do! And what you can do about it.
Emmanuel Toutain
TurboCheck
Fake Candidates, Real Problems: There have been stories about sophisticated scams, including one involving North Korean agents, and the rampant issue of people juggling multiple jobs to scam companies.
Tech to the Rescue: With AI and automation, the company offers solutions to detect fraud early in the recruitment process, saving time, money, and headaches. They've got tools for digital verification, reference checking, and document validation, all designed to keep the real talent and the frauds apart.
A Call to Vigilance: The takeaway? Always be on your toes. In a world where fraudsters are as cunning as they are bold, vigilance combined with tech is your best defense against hiring headaches.
Where to Connect: Check out www.turbocheck.com, where the experts in fraud detection are ready to help.
Contact Tony to discuss hiring, staffing, or being a guest on the show!
Friday Dec 20, 2024
Friday Dec 20, 2024
David Searns is a marketing expert with Haley Marketing who claims that 2024/2025 will be extremely challenging as a marketer. Why? He offers his advice.
Stop Saying This and the Art of Getting Noticed
Marketing Pet Peeves: The speakers discuss their annoyance with generic email greetings like "Happy Friday" and phrases like "moving this to the top of your inbox."
Email Marketing: They talk about the challenges and strategies of cold emailing, including bringing strategy in-house for more personalized approaches.
Business Background: David shares his history in the staffing industry, mentioning that his parents owned a temporary staffing agency, influenced his career choice. His company was founded in 1996, during which time marketing in staffing was virtually non-existent.
Evolution of Staffing Marketing: The conversation covers how marketing in the staffing industry has evolved, especially with the integration of AI and the need for personalization amidst high competition.
Target Audience: They discuss targeting in staffing marketing, identifying key decision-makers beyond HR, like CFOs or department heads, depending on the staffing specialty.
Engagement and Attention: Strategies for capturing attention include using physical mail, event marketing, and leveraging other people's stages (OPS) where the audience is already engaged.
Sales Differentiation: They emphasize the importance of differentiating not just the service but the sales process itself. An example given is a staffing CEO using Six Sigma expertise to offer plant efficiency solutions before pitching staffing services.
Industry Knowledge: The need for recruiters to speak the language of the industry they serve is highlighted, with an example of a staffing company transitioning to manufacturing outsourcing.
Content Strategy: The effectiveness of webinars for engagement over traditional newsletters is discussed. They suggest focusing on tactical, problem-solving content for higher engagement.
Webinar Best Practices: Tips include having diverse speakers, curating content from clients or AI, and managing live questions to keep the audience involved.
Advertising Platforms: LinkedIn is favored for business-to-business staffing sales due to its professional audience, though there's an acknowledgment of LinkedIn's evolving nature. X (formerly Twitter) is noted for its targeting capabilities based on followers.
Retargeting: Challenges and strategies for retargeting in staffing, particularly the need for sufficient website traffic to make retargeting viable.
Expertise Areas: David's company is most experienced in commercial staffing (light industrial and clerical) and healthcare.
Content Resources: They mention resources like webinars and eBooks available on Haley Marketing's website, which require a name and email to access, leading to a newsletter subscription.
Future Experiments: There's a mention of experimenting with AI for lead tracking to engage with silent website visitors.
Schedule time to chat with Tony about your staffing needs.
Monday Dec 16, 2024
Monday Dec 16, 2024
Dan Mori
Staffing Mastery and National Independent Staffing Association
Staffing Sales Summit
The future of staffing and sales in 2025! Dan and Tony are staffing experts and they discuss what to expect in 2025.
Sales Conference: An upcoming sales-focused conference in Orlando for the staffing industry is announced.
Industry Challenges: Post-recession, sales have become more challenging than recruiting, hence the conference's focus on sales.
Conference Feedback: The previous conference was successful, with an emphasis on actionable content, and planning for an improved 2025 event.
Technology in Staffing: Tools like Glide Talent and Avionte's platform are discussed for enhancing talent and client management.
Future of Staffing: The importance of being referable, leveraging passive talent networks to reduce attrition, and enhancing client relationships is emphasized.
Event Details: The Staffing Sales Summit is scheduled for February 26th to 28th, 2025, in Orlando with limited attendance for quality interaction.
Expanded Summary on the Topic of Referrals
Importance of Being Referable: Referrals are likened to an untapped resource, driven by genuine experiences rather than direct incentives.
Emotional Investment: Exceptional service leads to emotional investment, naturally encouraging referrals through positive experiences.
Marketing and Social Proof: Referrals serve as powerful social proof, boosting a company's online reputation and credibility.
Client and Candidate Experience: Emphasis on creating memorable interactions to foster referrals.
Referral Programs: Effective programs stem from genuine satisfaction rather than forced incentives, ensuring authenticity.
Leveraging Technology: Technologies like Glide Talent manage top-funnel talent, improving candidate experience and interaction.
Passive Talent Management: Cultivating communities of passive talent for better referral outcomes and lower turnover.
Challenges and Solutions:
Active Job Seeker Trap: Referrals offer more stability than job board placements.
Building Trust: Addressing trust issues by demonstrating reliability through exceptional service.
Marketing Fundamentals: A shift towards clearer messaging and stronger digital presence.
For more information about Tony and his Staffing Services at TImpl - Click here.
Thursday Dec 12, 2024
Thursday Dec 12, 2024
"A better VMS with Network Platform's AI Magic"
Collin Ponzo
Network Platform
Join Tony and Collin as they navigate the wild west of today's job market, where finding a job can feel like looking for a needle in a haystack, but with less hay and more needles poking you. Collin spills the beans on how he snagged his new gig through a “magical referral”, dodging the often soul-crushing candidate experience that's about as fun as a root canal.
Listen to us laugh about how the younger crowd would rather ghost on a bad job application than stick it out, unlike our parents who would've probably apologized for not getting the job.
Collin's new playground, Network Platform, isn't just another VMS; it's like the cool kid in the HR tech class, using AI to match talent faster than your grandma can swipe right on her favorite dating app. By tapping into internal talent pools, Network Platform is making sure companies don't have to go on a wild goose chase for new hires. They also dive into the comedy of errors that is HR tech, predicting a future where AI might just save us from the black hole of recruitment.
Job Market and Candidate Experience:
A significant conversation revolves around Collin's transition to a new job through a referral and the broader critique of the current job market. They talk about how the candidate experience remains poor even in different market conditions, which seems to resonate with many in the recruitment field.
Recruitment Critique at Disrupt HR Event:
The conversation about the "Disrupt HR" event, particularly Collin's talk titled "You Suck at Recruiting," stands out. This talk was about challenging internal recruiters to improve their practices, which is both memorable for its directness and the intent to shake up traditional HR methods.
Generational Differences in Job Application:
They discuss how younger generations like Gen Z and younger Millennials are more likely to abandon a job application process if they perceive it as poor, contrasting this with older generations' tolerance. This reflects a significant cultural shift in workplace expectations.
The Value of Networking:
The story of Connie, who realized too late the importance of networking when she hit the job market, is a poignant lesson on the strategic importance of maintaining professional relationships, which is a common regret among many professionals.
AI in Recruitment and VMS:
The discussion on how AI can revolutionize recruitment by automating candidate marketing and improving VMS processes is memorable for its forward-thinking approach to HR technology. The idea of treating candidates like customers through automated engagement stands out as an innovative strategy.
Friday Dec 06, 2024
Friday Dec 06, 2024
By now, most of you are familiar with SEO—search engine optimization. But adding AI and machine learning is the next level of SEO performance. If you are new to SEO you will want to check out Ahrefs or Semrush - two tools we mentioned that analyze website performance.
Connect with Jacob Ralph
FancyAi
Business and AI Discussion:
Jacob explains his company's approach to SEO using AI, focusing on practical applications for businesses.
Highlights the challenges and complexities of SEO, including using AI to automate and optimize the process.
Discusses the impact of AI on search engine marketing and the evolving landscape of digital marketing.
SEO Challenges and Strategies:
Common SEO mistakes like not setting up redirects for moved or removed pages.
The importance of canonical URLs, especially in platforms like Shopify.
Issues with broken links and images affecting SEO performance.
Future of SEO and AI:
The potential shift towards platforms like TikTok and Instagram for younger generations in terms of search and shopping.
How AI can enhance SEO strategies by understanding user intent and optimizing content accordingly.
Industry Focus:
Jacob explains why his company initially focused on e-commerce, due to existing relationships, ease of measuring ROI, and market readiness.
Expansion Plans:
Plans to expand into other industries like legal, real estate, and service businesses with local SEO features.
Branding and Culture:
The origin of the company name "Fancy AI" and its playful approach to branding with a character named "Fancy Al."
Monday Dec 02, 2024
Monday Dec 02, 2024
Employer Branding and Talent Acquisition Strategies
Shannon Smedstad
exaqueo
Introduction to Employer Branding:
The importance of aligning a company’s brand with its culture, especially for talent attraction and retention.
Career Journey:
Shannon's transition from a recruiter into employer branding.
Insights on making career changes within the same company, highlighting the advantages of being a known commodity.
Employer Branding Challenges:
Addressing the disconnect between a company's external brand promises and internal culture.
The process of defining and communicating an authentic employer brand through internal insights and external marketing.
Strategies for Employer Brand Development:
Conducting focus groups and surveys to understand employee experiences.
Crafting brand pillars that reflect the organization's values and culture, like safety, care, and leadership style.
Implementation and Integration:
Importance of integrating brand promises at every organizational level.
Tools and guides provided by Exactly to help implement branding strategies effectively.
Technology in HR:
Overview of how HR technology has evolved, emphasizing tools that streamline processes and enhance candidate experience.
Technologies like video platforms and tools for empowering employees as brand ambassadors.
Practical Tips for Employers:
Enhancing job postings to attract the right talent.
Leveraging the career site as a key digital asset for storytelling and candidate engagement.
The necessity of clean and normalized data before implementing automation and AI solutions in HR.
Closing Thoughts:
The importance of maintaining an authentic brand narrative that aligns with the lived employee experience.
Actionable Advice:
For companies looking to improve their employer brand, start with understanding your current employee experience, align your brand message with this reality, and use technology to amplify and scale your efforts in talent attraction and culture enhancement. Contact Shannon to learn more.
Have a staffing project and need a free consultation? Contact Tony@Timpl.com
Monday Nov 25, 2024
Monday Nov 25, 2024
Jeremy Tatum
Value Carpets
Background and Career Path:
Jeremy's career began in the military, which provided him with leadership skills. He then worked at UPS, rising from dock work to management roles, overseeing delivery operations across Northwest Georgia.
His transition from UPS to Mohawk Industries came unexpectedly when Mohawk recruited him during a meeting. Initially hesitant due to his lack of knowledge about carpet manufacturing, Jeremy was convinced to join as Director of Logistics Operations, focusing on improving efficiency and safety within Mohawk's operations.
Value Carpets Inc.:
Jeremy recounts how he came to own Value Carpets, a family business started in 1975 by his great uncle, which specialized in outdoor and marine carpeting. After years of operation, the family decided to pass the business to Jeremy, seeing his background as suitable for leadership.
The company primarily operates B2B, selling to dealers and distributors with a focus on niche markets like outdoor flooring, marine, and RV interiors which are relatively recession-resistant due to home improvement trends.
Industry Insights:
Discussion on why Dalton, Georgia, remains the carpet capital of the world, attributing it to long-standing relationships and trust within the community which supports local manufacturing over potentially cheaper foreign alternatives.
AI and Manufacturing:
Jeremy expresses skepticism about AI's immediate impact on carpet manufacturing due to the tactile and nuanced nature of the work, suggesting human skill and experience still play a critical role.
Management Philosophy:
Jeremy shares his management approach:
Training and Accountability: He emphasizes the importance of training employees to the point where they can perform tasks independently, instilling accountability.
Managing by Walking Around (MBWA): He advocates for leaders to be present on the shop floor to understand and solve issues firsthand, promoting a coaching culture over a punitive one.
Hiring and Retention: He believes managers should be involved in the hiring process to ensure they select candidates they can effectively train and integrate into their teams. This would reduce turnover by creating a sense of ownership.
Future Plans and Contact:
Jeremy mentions Value Carpets is expanding into new products like artificial turf for sports, aiming to broaden its market.
For those interested in becoming dealers or distributors, Jeremy recommends visiting the company's website for more information.
Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Dive into the world of #HRTech with Christian Coley from SourceFlow! Discover how to boost demand through advanced job board web design, SEO optimization, and AI integration. Learn from Christian's career pivot from sports to tech, and explore the latest in website optimization, gated content strategies, and data management in the staffing sector.
Connect and grow your network: Christian Coley from SourceFlow
Technology in Content Creation:
Tools like StreamYard for live streaming and OpusClip for creating social media clips are discussed. Christian shares his experience transitioning between different platforms like Riverside.
Career Transition into Staffing Tech:
Christian narrates his journey into the staffing tech industry, emphasizing how his sports background transitioned into tech through networking and opportunity in tech-heavy Boston.
The State of Staffing Technology:
The conversation delves into how technology, particularly websites and AI, is crucial for staffing firms to increase visibility and efficiency.
Website Optimization for Staffing:
Details how SourceFlow helps in building SEO-optimized, user-friendly websites for staffing firms, integrating them with systems like ATS for seamless data flow.
SEO and Marketing in Staffing:
Discusses the importance of SEO in the staffing industry, how firms can improve their Google visibility, and the need for an intuitive user experience on websites.
Gated Content Strategy:
Explains the strategy behind using gated content to capture leads, suggesting that while it's vital, it should not be overly intrusive to encourage user interaction.
Data Integration and Management:
Talks about the challenges and solutions for ensuring high-quality data integration between various platforms, enhancing lead conversion and follow-up processes.
Evolving Roles of Sales and Marketing:
Christian shares insights on how sales and marketing roles are evolving with technology, emphasizing data-driven strategies and the alignment of these departments through shared data insights.
AI and Future Tech Trends:
The discussion includes AI's role in staffing, from automating candidate nurturing to data management, hinting at upcoming enhancements in tech solutions for the industry.
Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Tony Moore and Andrew Buhrmann discuss the evolving landscape of staffing technology, focusing on the importance of data management, AI solutions, and the need for clean data to drive automation. Andrew shares his journey from a recruiter to the president of a staffing technology company, highlighting the challenges of bad data, the potential of intelligent agents, and creating a private marketplace for staffing firms.
Data is essential for staffing success.
Bad data leads to inefficiencies in recruitment.
AI solutions must be built on clean data.
Data mapping is crucial for effective AI implementation.
Intelligent agents can revolutionize staffing processes.
Creating a private marketplace enhances candidate engagement.
Nurturing relationships with candidates is vital.
Assessing database health is necessary for improvement.
Automation can streamline staffing operations.
Focus on specific industries can lead to greater success.
Vettd is a Bullhorn partner
Staffing technology, AI solutions, data management, recruitment, automation, candidate relationships, database health, intelligent agents, private marketplace, data normalization
Thursday Oct 17, 2024
Thursday Oct 17, 2024
We aren't talking about your dad's old phone! AI and VoIP technology can transform the way you work. But you have to know what these systems are capable of, and in this episode, I do just that.
Tony and Hannah Jones delve into the rapidly evolving world of VoIP and AI integration, focusing on the game-changing capabilities of RingOver, a cloud-based phone system, otherwise known as an AI conversation platform.
AI tools that significantly enhance communication and feedback processes.
Transcription and call analysis are crucial for improving performance.
Cadence tools help streamline outreach efforts in sales and recruiting.
Coaching and training applications in remote work environments.
Data security and privacy are major concerns when using AI tools.
Cadence mapping for prospects
VoIP, AI, RingOver, telephony, cloud-based phone system, transcription, outreach, data security, coaching, integrations
Friday Oct 11, 2024
Friday Oct 11, 2024
In this conversation, Tony Moore and Nichole Gunn delve into the complexities of third-party selling and marketing strategies. They discuss the role of distributors and resellers, the importance of building trust within the distribution ecosystem, and how to engage with consumers effectively.
Nichole shares insights on marketing automation, attributable sales, and the significance of data collection in understanding consumer behavior. The discussion also highlights successful case studies and the potential for growth through effective marketing strategies. In this conversation, Nichole Gunn and Tony Moore explore the evolving landscape of content creation, particularly the integration of AI tools to enhance marketing strategies.
They discuss the effectiveness of LinkedIn as a platform for brand marketing, emphasizing the importance of building brand awareness over direct sales pitches. The conversation highlights the innovative use of memes in marketing, the significance of creating memorable experiences for distributors, and the challenges of navigating the current job market, referred to as the 'Great Shuffle.'
Nichole Gunn
EXTU
Talk to Tony about workforce solutions
Friday Oct 04, 2024
Friday Oct 04, 2024
By now everyone has dabbled with AI and ChatGPT, but can you create a sustainable, automated solution that eliminates all the manual and data-intensive processes and connects recruiters to prospects 24/7? Probably not. That's why I'm on a mission to discover the best options for staffing and recruiting in this new series.
Meet Staffing Engine! This smart platform integrates with your CRM and manages the top of your funnel (and more) with smart assistants, distribution, and chatbots.
The possibilities are endless when you grasp how AI can transform your business.
Matt Dichter
Staffing Engine
Connect with Tony about your next staffing project.
Tuesday Oct 01, 2024
Tuesday Oct 01, 2024
A fancy high-tech CRM loaded with old, static data is like driving a Porsche on a dirt road! I hate data entry and so do you. I discovered a new IT solution that automatically enriches CRM data into current, actionable intel.
WOO is part of the vibrant Teli-Viv tech start-up movement in Israel.
Leverage your existing CRM data and turn it into a goldmine!
Gabe Mendelsohn, WOO partnerships.
Wednesday Sep 25, 2024
Wednesday Sep 25, 2024
King of Pops is EVERYWHERE in Atlanta and is expanding to a city near you. The frozen popsicle cart with rainbow umbrellas can be found at any outdoor event. Steve, like many entrepreneurs, doesn't lack new ideas. He works with his brother, they bought a farm to supply fresh fruit to KOP and started a frozen food distribution business. And if that wasn't enough, Steve authored "WORK IS FUN." The hardback is set to hit the shelves on April 1st.
Do you have what it takes to be a Cartrepreneur?
Steve Carse
KOP
Thursday Sep 19, 2024
Thursday Sep 19, 2024
Like a social media strategy, a communications strategy can drive your business forward - if you know what you're doing! Matt shares his secret sauce - he may have shared too much!
Find Matt Kovacs here.
Blaze PR
Example client - Mary's Gone Crackers
Thursday Sep 12, 2024
Thursday Sep 12, 2024
Emailing is the #1 sales tool used worldwide, so business leaders and sales and marketing professionals must learn how to automate and elevate this ever-changing tactic.
I worked with Provoke and learned firsthand how this system operates. Listen and discover what is important - the answer will surprise you!
You can follow Richard on LI here.
Tech stack
Lemlist sends personalized email campaigns, automates follow-ups, and engages with leads with customized content, boosting reply rates and overall sales engagement
Instantly scale outreach by sending personalized emails from multiple accounts. It focuses on improving deliverability and increasing response rates for lead generation
Wiza helps users extract emails and contact information from LinkedIn profiles for lead generation
Clay streamlines outreach with customized workflows and integrations for efficient lead generation
Databar real-time business intelligence and analytics solutions to optimize their sales and marketing
Expandi LinkedIn automation tool that generates leads through personalized and automated messages
Hyperise - add dynamic, personalized images to their outreach campaigns, enhancing engagement
Content methodology
StoryBrand - by Donald Miller, is a marketing storytelling framework around a Hero and Guide.
Tuesday Sep 10, 2024
Tuesday Sep 10, 2024
Eric Scalese from BullHorn, a popular software for staffing companies, shares how to evaluate a new CRM and the best new tools that integrate into the CRM to elevate performance. Eric is on Linkedin.
This tech is amazing!
Links listed here:
https://www.bullhorn.com/ - Staffing software built for recruiting agencies
https://www.sensehq.com/ - Talent CRM
https://tech.woo.io/ - Harness the power of your existing networks
https://www.vettd.ai/ - Candidate database optimization and enrichment
https://staffingengine.ai/ - Accelerate recruiting and sales productivity
https://www.employdrive.com/ - Payroll, HR and benefits software
https://go.greenshades.com/ - Payroll and HR solutions
https://www.ebsta.com/ - AI driven revenue platform for sales and forecasting
https://www.daxtra.com/ - Find, Parse, Match, Engage the best candidates through AI
https://www.textkernel.com/ - AI-driven solutions for parsing, data enrichment, and matching candidates and jobs
https://www.textkernel.com/ - Communication software dedicated to businesses who use CRMs. It captures all calls and communications and saves them in the CRM.
https://www.ringover.com/ - Multi-channel communications platform that syncs with your CRM
https://textus.com/ - Business texting software that increases engagement with consumers, candidates, and workers resulting in substantial gains in pipeline and productivity
Friday Aug 30, 2024
Friday Aug 30, 2024
Drea has worked with hundreds of successful recruiters and shares the top three strategies and activities they share. Top Echelon is a recruiting software and networking platform based in Ohio. Drea Codispoti is the Director of the Network.
Linkedin
Top Echelon
Timpl
Monday Aug 19, 2024
Monday Aug 19, 2024
Winning at Work is now jobTopia. In this update episode, I sold my suburbia home, bought a 5-acre property in a smaller town, and got promoted to Head of Marketing for Timpl.
The problem with realtors
Cartersville, Ga
Marketing SEO
jobTopia - what's in a name
Wider focus of this podcast
Wednesday Dec 27, 2023
Wednesday Dec 27, 2023
Season 3, Episode 64:
Summary
In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.
Takeaways
Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle.
The business experiences seasonality, with the impact of winter varying depending on location and store type.
Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors.
Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product.
Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry.
Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart.
Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand.
Pop Bar products can be found in their stores, on their website, and on Amazon.
Popbar:
Website
Linkedin
Instagram
Facebook
Connect with Reuben
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Friday Nov 10, 2023
Friday Nov 10, 2023
Welcome to another episode of Winning at Work! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation.
Ali's Creations
Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options.
Versatile and Available
Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads.
Ali's Journey
Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food.
The Power of Branding
Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese.
Retail Updates and Co-Branding
Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives.
Micro-Influencers and Social Media Strategy
Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm.
Season 3, Episode 63:
Farmer Foodie:
Website
Linkedin
Instagram
Facebook
Pinterest
TikTok
Youtube
Connect with Ali
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Friday Oct 27, 2023
Friday Oct 27, 2023
In this episode, we sit down with Chris Spear, the founder, and chef behind Perfect Little Bites, and discuss a wide range of topics from personal branding, his got-to foods, comfort cooking with nostalgic flavors, contract food service, plant-based cooking and the power of content marketing.
Origin Story:
Chris always dreamed of working in the food industry, starting from a young age when he was just 16.
He pursued his culinary passion by attending culinary school, but the staggering debt from his education was as high as his monthly rent.
The restaurant industry offered meager wages, with some places paying as little as $8 or $9 per hour.
Chris's life took a turn when he discovered the world of contract food service.
Discovering Contract Foodservice:
Chris found his niche in the food industry while working for a catering company that handled events with 200 or more guests.
The catering company didn't want to turn down smaller gigs like birthday parties and anniversary dinners.
Chris was given the opportunity to run these smaller events, with the hope that they would lead to more significant opportunities.
This marked the beginning of Chris's realization that these small gigs presented a unique business opportunity.
Perfect Little Bites as a Blog:
In 2010, Perfect Little Bites started as a blog.
Chris used this blog as a tool for content marketing to provide people with insights into his business and the behind-the-scenes aspects of his work.
It served as a screening tool to identify individuals who resonated with his style of cooking.
He markets his service as high-end, emphasizing elements like linen and silverware to create a luxurious dining experience.
The Power of Instagram and Personalization:
Chris understands the significance of making his food Instagram-worthy.
He values the personalized dining experience and how it can be shared online to create buzz.
Chris integrates his personal Facebook with his business to allow people to see the real him.
He values relationships over transactions.
The Centerpiece or the Help:
Chris discusses the importance of understanding the vibe of the party and the preferences of the guests.
Some guests seek the full experience and culinary education, while others are too engrossed in conversations to notice the nuances of the dishes.
Nostalgia and Classic Flavors:
Chris shares his love for Heinz ketchup, highlighting that nostalgia and historical references trigger comforting memories that make food taste better.
Classic flavors often remind us of the past, creating a connection with food.
Plant-Based Ingredients:
The episode delves into whether Chris incorporates plant-based beef or chicken into his culinary creations.
Future Plans:
Chris gives a glimpse of his future plans, shedding light on what's next for Perfect Little Bites.
Season 3, Episode 62:
Perfect Little Bites:
Website
Linkedin
Instagram
Facebook
Pinterest
Twitter
Vimeo
Youtube
Connect with Chris
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Friday Oct 20, 2023
Friday Oct 20, 2023
Welcome to another episode of W@W! In today's episode, we have Amy Keller, the CEO of Climate Candy, a company that turns problems into Candy!
Amy is not just your ordinary CEO—she's a 7-time Ironman and a vegan triathlete, embodying her passion for sustainable living and promoting a healthy lifestyle. At Climate Candy, they're all about upcycling perfectly imperfect food, contributing to the fight against the alarming global food waste crisis.
Did you know that a staggering 40% of all the food grown globally goes to waste? Amy sheds light on this issue and points out that Nogales, Arizona is a significant entry point for produce into the United States, with 2/3rds of it being distributed from there. Shockingly, a quarter of the food produced in America never leaves the farmer's land.
Amy introduces us to the concept of "Stealth Nutrition" as she reveals her favorite candies, which surprisingly include fruits and vegetables. She emphasizes the importance of root vegetables, highlighting their dense nutritional value and how they provide essential plant fiber that keeps us feeling full and satisfied.
We dive into the intriguing origin story of Climate Candy. Initially an ingredient company, Amy's desire to make a positive impact clashed with the reluctance of big food corporations to embrace change.
Amy shares how Climate Candy's manufacturing facilities are strategically dispersed across the globe to process fruits and vegetables based on harvests, seasons, and locations, underlining their commitment to sustainability and efficiency.
A remarkable aspect of Climate Candy's mission is educating children about the food-to-plate journey, imparting vital knowledge about food origins, and fostering a deeper connection with what they consume.
Starting with a direct-to-consumer (DTC) model and thriving on the Thrive Market e-commerce platform, Climate Candy eventually transitioned into retail, broadening their reach and impact. Amy also discusses their efforts to utilize compostable packaging, aligning with their eco-conscious ethos.
We learn about "Duffle," the trending food ordering app on college campuses, and delve into the challenges farmers face in harvesting their entire crops, prompting us to question the current state of food distribution systems.
To wrap up our conversation, Amy offers a glimpse into the exciting future of Climate Candy and her personal favorites. We're left inspired and motivated to join the movement towards a more sustainable and mindful consumption of food.
Season 3, Episode 61:
Climate Candy:
Website
Linkedin
Instagram
TikTok
Connect with Amy
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
Music from Uppbeat and ZapSplathttps://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
Friday Oct 13, 2023
Friday Oct 13, 2023
In this episode, we had the pleasure of hosting Michael Holtzman, CEO of Profitable Food Systems Worldwide, to delve into the world of agritourism. Michael has extensive experience consulting with farms, offering valuable insights into the industry.
Michael Holtzman has consulted with 50 farms in the last 5 years, gaining unique perspectives and insights into the agritourism operating model.
The journey began with Vala’s in Omaha, Nebraska, a farm boasting over 300 acres and an impressive 22,000 daily visitors. This farm sets the gold standard in innovation within the industry, with 28 food outlets on the property. The key takeaway is to learn from pioneers like Vala’s and understand how they organize and structure their farm.
Captive dining emerged as a strategy to optimize the food and beverage offerings, maximizing revenue potential for farms. A compelling analogy was drawn between Disney Land and Disney World, highlighting the importance of strategic planning and layout.
A significant challenge faced by farms is the escalating costs associated with delivering wholesale products. Selling retail on the farm directly to consumers presents a viable solution, enabling farmers to achieve profitability and ensure the long-term sustainability of the American farming sector.
Agritourism is witnessing exponential growth, yet many farms struggle to price their unique products appropriately. It's crucial for farms to reset their operations and realize their worth to sustainably contribute to this burgeoning sector. Investing approximately $1 million in a new farm to enter this category can yield a quick return on investment (ROI).
Another aspect explored is the role of fun farm games in enhancing the visitor experience and revenue generation. Additionally, it was highlighted that Food and Beverage (F&B) offerings can be a significant revenue generator, standing as the second-highest revenue contributor after attendance.
A pertinent question raised was: What is the magic number of guests and acreage? This question invites further exploration into the optimal balance of guest numbers and acreage to ensure the farm's success and profitability.
Season 3, Episode 60:
Profitable Food Facilities Worldwide:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
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Friday Oct 06, 2023
Friday Oct 06, 2023
Welcome to W@W! If you like burgers and fries you will love today's episode with Swizzler, a Washington DC-based ELEVATED fast-food phenomenon known for its crispy chicken, premium smash burgers, fresh cut, twice-fried fries, and delicious drinks.
Swizzler began as a food truck concept in 2014 and has rapidly evolved into a major player in the Washington DC food scene, now being available in major sports arenas and throughout the surrounding area.
The emphasis has always been on creating a premium fast-food experience with a focus on taste and quality.
The Importance of Taste and Sourcing:
Taste is paramount in the food industry, especially for a fast-food concept. Swizzler prioritizes delivering an exceptional taste experience to its customers.
Sourcing fresh buns from a local baker and making all sauces in-house are central to ensuring a high-quality product.
Core Principles in Food:
Jesse Konig emphasizes that the core principles, or first principles, in food involve focusing on taste and visual appeal.
Understanding that people "eat with their eyes" emphasizes the significance of presentation and aesthetic appeal in the food industry.
Perfecting the Smash Burger:
Swizzler has set a high standard by using 100% regenerative grassfed beef for their smash burgers, underlining their commitment to quality and sustainability.
Twice-fried French fries play a critical role in achieving the desired texture—a crispy outer shell and a mash-potatoey middle.
In-House Manufacturing for Excellence:
Swizzler's dedication to quality extends to in-house French fry manufacturing for both their restaurants and retail purposes.
This in-house approach ensures control over the entire process, contributing to the overall excellence of their product.
Advantages of Twice-Frying:
The two-step frying process allows for the development of a desirable crispy outer shell while preserving a fluffy, potato-like texture on the inside.
The first fry starts the cooking process, making the interior tender, while the second fry creates a crispy crust. This results in a perfect balance of textures.
The first fry helps to remove excess moisture from the potatoes, preventing sogginess and ensuring the fries retain their crispiness after the second fry.
The second fry creates a golden-brown, crispy exterior that provides a satisfying crunch with each bite, complementing the soft and flavorful interior.
It's a popular method for achieving that signature crispy and fluffy French fry that people crave.
Season 3, Episode 59:
Swizzler:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
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Friday Sep 29, 2023
Friday Sep 29, 2023
Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder
In this episode, Annie Slabotsky, Co-Founder of Go Nanas joins me to discuss Instagramable food and their self-feeding brand ambassador program.
What Makes Food Instagramable?
People tend to post on Instagram what they're proud of, such as cakes or muffins they've made.
Origin Story of Go Nanas:
Annie's passion for baking led her to start making themed gift bags during college, always including her favorite banana bread.
Annie met Morgan, and their shared love for baking and banana bread led to selling loaves as a side hustle on a campus lacking healthy options.
The business quickly expanded into foodservice sales but pivoted to online sales during the pandemic, which proved successful and led to their current scalable and shelf-stable business model.
The Ambassador Program:
Go Nana’s has over 2,600 ambassadors!!
Ambassadors are rewarded with events, social incentives, free products, merchandise, and a percentage of sales.
Their Instagramable product attracts more people to join the program, contributing to its growth.
Influencer Collaboration and Brand Relevance:
Go Nana’s has an influencer program for sponsored posts, but the return on investment can be challenging to measure.
Co-branded limited-edition product releases with influencers and a revenue share model are strategies employed to maintain brand relevance and increase reach.
Community Building and Event Engagement:
Building a community around the founders and brand ambassadors is vital for brand success and Instagramability.
Events, both virtual and in-person, foster connections and provide valuable feedback for brand growth, with brand ambassadors being the guiding stars.
Making Your Brand Instagramable:
Brands can achieve Instagramability through authentic engagement, community building, and collaboration, showcasing passion and purpose to create a captivating online presence.
Season 3, Episode 59:
GoNanas:
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Bite Into Business Podcast
GoNanas App on Apple App Store & Google Play
Connect with Annie
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
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Tuesday Sep 26, 2023
Tuesday Sep 26, 2023
Welcome Winners to another episode of W@W!
Today I bring you Michelle Adelman, CEO of Crossover Quality Meats and Accite Holdings.
Crossover Meats innovatively blends various types of meat to create a better ground beef product, including chicken with beef, chicken with pork, and chicken with lamb.
The resulting product is all-natural, more sustainable, and maintains excellent taste.
Exploring Crossover Meats:
Crossover Meats blends chicken with different meats to create a new ground beef experience.
The meat is sourced naturally and is focused on sustainability without compromising on taste.
Highlighting the innovation of blending chicken with beef, pork, and lamb as a cost-effective and eco-friendly alternative to traditional all-beef products.
The Crossover Experience:
Join us as we delve behind the scenes to uncover the story and inspiration behind Crossover Meats.
The host samples a Crossover burger, providing a firsthand account of the taste and quality.
Availability and Future Prospects:
Crossover Meats will soon be available in retail stores, providing an opportunity for listeners to try the product.
Encouraging direct purchases to experience the product and judge for themselves.
The Clever Blend:
Discussing the advantages of blending chicken with other meats, particularly its cost-effectiveness and sustainability compared to all-beef products.
Highlighting the importance of having frozen protein options for convenience and preparation for the future.
Michelle's Global Perspective:
Michelle Adelman, an experienced business traveler, shares her insights from exploring various parts of the world.
Michelle takes us on a journey to Africa, the origin of Crossover Meats' story, providing a unique and culturally rich perspective.
Season 3, Episode 58:
Crossover Quality Meats:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
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Monday Sep 25, 2023
Monday Sep 25, 2023
Join Filip and Matt as they politely ambush exhibitors at EXPO EAST (Sept 20-23 in Philadelphia, PA, USA).
These are the 10 brands they interviewed on the fly.
Filip is the EVP at The Pickle Juice Company - https://picklepower.com/
https://www.linkedin.com/in/fkeuppens/
I love this hysterical "non-profit" they set up https://savethepickles.org/
Lift Bar - https://liftbar.com/
Bone Suckin' Foods - https://bonesuckin.com/
Manuka Honey (New Zeland)
Fire Department Coffee - https://www.firedeptcoffee.com/
Natural Endurance - https://naturalendurance.com/
Araza Natural Purees LLC - https://arazapurees.com/
Miracle Noodle - https://miraclenoodle.com/
Awake Chocolate - https://awakechocolate.com/
Prime Shrimp - https://www.primeshrimp.com/
Pocono
Matt Kovacs is the President of Blaze PR and has appeared numerous times on the podcast. He can be reached here -https://www.linkedin.com/in/mattjkovacs/
Season 3 Episode 58
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
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Monday Sep 25, 2023
Monday Sep 25, 2023
Welcome to W@W! In this episode, I bring you The New Primal, a company that's all about bringing families back to the table with simple, good-for-you products. We're joined by CEO, Jason Burke. You will enjoy his unique origin story, and discover the Nobel Made brand and how it's revolutionizing the way we approach nutrition and healthy living.
The New Primal Mission
The New Primal's mission is all about reconnecting families at the dining table with their range of simple, nutritious products. This vision was born out of a personal journey toward a healthier lifestyle after a family tragedy related to diet and nutrition.
Jason's Journey Begins at Work
Jason's odyssey towards healthy living and cooking started with overcoming a sweet tooth craving at work. He began crafting homemade snacks and jerky, which soon gained immense popularity among his co-workers. This kick-started The New Primal's journey as a brand.
Continuing a Legacy
Jason's motivation is deeply rooted in the legacy of his mother, who nurtured and fed her community with open doors and tables for everyone. Jason strives to carry forward this legacy, evident in the mission and values imprinted on the back of their sauces.
The Role of Sauces and Marinades
The sauces and marinades by The New Primal spark endless creativity and user-generated content. These play a crucial role in driving sales and marketing, inspiring consumers to experiment and share their culinary experiences.
Addressing the Sugar Dilemma
Jason highlights the concerning role of sugar in the food industry, where it's often used to extend meat products at the expense of nutrition. The New Primal stands firm on delivering healthier alternatives without compromising on taste.
Sales and Marketing Strategies
Efficient sales and marketing strategies are essential to bring consumers to trial. Jason emphasizes the importance of partnering with retailers and investing in trade promotions, sampling, demos, and ambassador programs to build a loyal customer base.
Learning from Experience
Jason shares valuable insights on the journey of entrepreneurship, emphasizing the significance of learning through experience and early feedback. He encourages aspiring entrepreneurs not to be held back by the pursuit of perfection, but to start and iterate along the way.
The Story Behind the Brand
Unveiling the story behind the brand name, Jason explains the desire for an ancestral touch, embodying a modern interpretation of the primal way. This vision is symbolized by the owl, a majestic creature, reflected in their packaging and ethos.
New Product Launch Alert
Get ready for an exciting product launch - the "Sloppy Joseph," a fresh take on the traditional Sloppy Joe with a health-conscious twist, boasting significantly lower sugar content.
Season 3, Episode 57:
The New Primal:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
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Searching for the right person to add to the team?
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Tuesday Sep 19, 2023
Tuesday Sep 19, 2023
This isn't your father's hot dog! Fripper’s is an Atlanta-based specialty meats company passionate about producing handmade sausages— artfully, one link at a time. It's an elevated hot dog experience, and Colin Miles is on a mission to breathe new life into artisan meats.
Join me as I discover what makes Fripper's a freaking great dog and the food service business they are building.
Season 3, Episode 56:
Fripper's:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
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Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
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Friday Sep 15, 2023
Friday Sep 15, 2023
Welcome to Winning at Work – the podcast for Foodies and Founders!
In this episode, we sit down with Gardar Steffanson, the CEO and Co-Founder of Good Good Foods, a game-changer in the world of low-sugar jams and spreads.
Good Good Foods, based in Iceland, has risen to the #1 position in their category in America.
The Secret Ingredient:
The key to Good Good Foods' success is their emphasis on fruit content. They pack more fruit into each jar and use natural sweeteners, resulting in a low-calorie, delicious product.
Gardar emphasizes that breakfast jams should be healthy, not packed with excessive sugars, which can often reach 60% in traditional jams.
Innovations for Flavor Balance:
Good Good Foods invested in extensive research and development to eliminate any aftertaste associated with natural sweeteners like stevia. They conducted thousands of innovations to perfect their recipe.
Market Insights:
The jam and jelly market boasts a substantial $1 billion in grocery sales.
Interestingly, peanut butter, a complementary category, is a massive $2 billion industry.
Entering the U.S. Market:
Gardar shares that their breakthrough into the U.S. market came through Expo West, a pivotal event for their business.
Consumer Trial and Online Presence:
To encourage consumer trials, Good Good Foods initially launched on Amazon. Their product quickly rose to become the #1 jam on Amazon.
Tactics for building an online reputation involve collaborating with influencers and ambassadors to create engaging content. They are also actively working on improving their presence in grocery stores.
In-Store Demo Strategy:
Gardar reveals that the most successful in-store demos are held in high-selling stores and led by Good Good Foods employees, who are experts on their product.
Building a personal connection with customers during these demos has been key to their strategy.
Challenges Faced:
Digital ads that previously worked well have seen diminishing returns in recent years.
On the other hand, building relationships with brand ambassadors and friends has proven effective, with activities like taste testing and recipe creation. These individuals gain access to samples, merchandise, and recipe banks.
Affiliate Platforms and Relationship Building:
Good Good Foods utilizes affiliate platforms to expand their reach, but they recognize that the true key to their success lies in building strong relationships with partners, influencers, and customers.
Brand Focus:
Gardar emphasizes the importance of not chasing trends but staying focused on their brand's core values and mission
Season 3, Episode 55:
Good Good Brand:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
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Tuesday Sep 12, 2023
Tuesday Sep 12, 2023
The Love for Oatmeal
Oatmeal is a beloved staple for a segment of the population, with enthusiasts consuming it daily.
Moodify offers a range of six oatmeal flavors designed to improve your mood and overall well-being.
Diet and Outlook
Christine highlights how dietary choices can significantly impact one's outlook on life and emotional well-being.
The idea for Moodify was born during the pandemic, as Christine and her team sought to understand shifting eating habits.
Research and Insights
A pivotal moment came when Christine discovered a study involving 2,000 people, revealing their desire for foods that support brain health.
This insight led to the concept of "Good Mood Food," a novel idea with untapped potential.
Ingredients for a Better Mood
Moodify's products include grains, nuts, coffee, ginger, and berries – all real whole foods, without the addition of extra sugar.
Christine's decision not to use adaptogens was due to their unappealing taste.
Distribution and Market Expansion
Moodify initially launched as a direct-to-consumer (DTC) product in Denver, serving as a test market.
The brand expanded its presence to college campuses, cafes, and hotels, receiving positive feedback.
Currently available in Southern California's natural grocery stores like Gelson's.
Retail Strategies
Christine shares the retail strategies employed to encourage consumers to try Moodify products, including price promotions and product demos.
The Importance of Texture
Christine emphasizes that texture plays a vital role in Moodify's success in winning over consumers.
Future Innovations
Moodify has its sights set on future innovations, potentially branching out into bars or cookies while staying true to its Good Mood Food concept.
Season 3, Episode 54:
Moodify:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
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Thursday Sep 07, 2023
Thursday Sep 07, 2023
Discover Maka, the Ready to Drink Wheatgrass Superfood Functional Beverage, perfect for food enthusiasts.
Maka is more than just a drink; it's a Public Benefit Corporation committed to donating 1% of its proceeds to support clean water initiatives, such as Surf Rider and the Nature Conservancy.
This unique beverage combines Wheatgrass with Yerba Mate and its cousin, Guayusa, creating a truly exceptional blend.
While educating consumers about Wheatgrass can be challenging, Maka boasts an impressive 99% conversion rate once people sample it.
With only 10 grams of sugar from fruit juice and Blue Agave, Maka stands out by avoiding Stevia or Monk fruit additives.
Loaded with essential nutrients like Vitamin A and antioxidants, Maka contains just 90 milligrams of caffeine, a far cry from the 240 milligrams found in a medium Starbucks coffee.
Available at Sprouts now, Maka has plans for a nationwide rollout in 2023 and has recently made its debut at Gelsons and Bristol Farms in Southern California.
When it comes to sampling, Maka's ambassadors are incredibly effective, often selling 7-12 cans per session, with some achieving an impressive 50 cans sold.
The brand is actively expanding its sampling team, seeking out trusted ambassadors who share a genuine passion for Maka's product and can represent it authentically.
One of their main challenges is finding natural brand ambassadors who align with their values and mission.
Maka's marketing strategy has evolved to prioritize face-to-face demos over top-of-the-funnel marketing and social advertising.
Looking forward, their innovation plan includes exploring new and exciting flavors to expand their product line.
Season 3, Episode 53:
Maka:
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Podcast
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Connect with Brian
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
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Friday Sep 01, 2023
Friday Sep 01, 2023
In today's episode, we're diving into the unknown story of Krispy Krunchy Food, the hidden gem of America's fried chicken chains with Dan Shapiro, the CEO of Krispy Krunchy Food.
America's Best Fried Chicken Chain
The Wall Street Journal once quoted a famous chef as saying, "This is America's Fried Chicken."
Krispy Krunchy Food is a Cajun fried chicken franchise tucked away inside convenience stores, offering comfort food sides like mac 'n' cheese, red beans and rice, jambalaya, and honey biscuits.
They operate in over 2,800 locations and are expanding into Walmart, making them a notable presence in the fast-food industry.
The Resilient Founder Story
Krispy Krunchy Food faced adversity in 2005 when Hurricane Katrina nearly wiped them out.
In 2006, they decided to expand aggressively, diversifying their geographical footprint.
This resilience played a significant role in their success story.
A Taste Unlike Any Other
Customers' reactions to Krispy Krunchy Food are clear-cut: It's either the best chicken they've ever tasted or a delightful surprise for those who've never heard of it.
The year 2020 marked a banner year for food in grocery stores, with Krispy Krunchy Food at the forefront.
The Marketing Strategy
Krispy Krunchy Food focuses on branding, aiming to resemble a legitimate Quick Service Restaurant (QSR).
They strategically place their food at the front counter to boost impulse purchases, a tactic that has proven successful.
Front Counter Real Estate
In the grocery store world, the most valuable real estate is the front counter.
Not all products are worthy of this prime location; it's about choosing high-margin items strategically.
Tic Tacs and gum may not cut it; Krispy Krunchy Food knows better.
Expansion Plans
Krispy Krunchy Food is set to open 500 new stores while losing 150 in normal churn.
There are approximately 150,000 grocery stores in the U.S., with 90,000 being independent.
The key is to vet the stores for foot traffic and find the right operators who excel in food service.
Unexpected Consequences
One surprising outcome of offering multiple food options in gas stations was an increase in chicken sales.
It's a testament to the appeal and demand for Krispy Krunchy Food's offerings.
Future Expansion
Krispy Krunchy Food is not stopping at convenience stores; they're expanding into colleges, universities, and Walmart stores, aiming to make their delicious offerings even more accessible.
Season 3, Episode 52:
Krispy Krunchy:
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Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
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Wednesday Aug 30, 2023
Wednesday Aug 30, 2023
Welcome to another episode of Winning at Work the podcast for Foodies and Founders. Today we discover the world of Balkan cuisine and we have the pleasure of chatting with Ariana Tolka, CEO and Co-Founder of Balkan Bites. Tune in to hear how this innovative entrepreneur is bringing Mediterranean and Albanian culinary traditions to American palates.
Fresh and Flakey - Introduction to Balkan Bites. Ariana Tolka and her team at Balkan Bites are on a mission to bring the Mediterranean, Albanian lifestyle to American consumers' tables. Through their delicious offerings, they're introducing the flavors of the Balkan food region, Southeast Europe, and celebrating its rich culinary heritage.
The Origin Story - From Grandmother's Recipe to Burek Delight. At the heart of Balkan Bites is a touching origin story. Ariana's journey began with her grandmother's traditional Albanian recipe – the beloved Burek. This flakey pastry, passed down through generations, became the cornerstone of their culinary venture. The Burek serves as a fantastic gateway to Balkan cuisine, offering a taste of the region's authenticity and heritage.
Dipping into Tradition - Pairing Burek with Yogurt and Tzatziki. Listeners, ever wondered how to enjoy Burek to the fullest? Ariana shares that these delectable pastries are often savored with a thin yogurt sauce or a zesty tzatziki dip. Whether enjoyed as the star of the plate or as a tempting appetizer, Burek promises a delightful culinary adventure.
Building a Brand - From Holiday Markets to Nationwide Presence. In 2019, Ariana took the leap and founded Balkan Bites. Starting at holiday markets and street fairs, she quickly recognized the demand for her unique offerings. The initial success laid the foundation for their journey, leading them to new opportunities and growth.
The Road to Retail Success - Finding the Right Partners. The year 2021 marked a turning point for Balkan Bites. They found a reliable co-packer, a crucial step that allowed them to approach retailers with confidence. With their production streamlined, they began pitching their products to retailers and even secured a partnership with a distributor, further expanding their reach.
Spreading the Word - Community and Awareness. Ariana shares how Balkan Bites engages with its community and raises awareness. Through an affiliate program with publishers, they've found a way to connect with their audience while offering a 10% incentive. Despite being a fledgling brand with limited marketing resources, Ariana highlights the value of data tracking in their various outreach efforts.
Season 3, Episode 51:
Balkan Bites:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
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Friday Aug 25, 2023
Friday Aug 25, 2023
Hey Foodies, in this ground-breaking episode, we explore the first animal-free dairy milk brand, Bored Cow, a visionary plant-based milk brand that's redefining the dairy landscape. Hey Founders, join us as we explore the sales, marketing, and hiring strategies driving Tomorrow Farms Bored Cow brand and their quest to future-proof food for the generations to come.
The Creative Vision: Cows Pursuing Passions Bored Cow's creative process revolves around envisioning what cows might choose to do if they weren't producing milk for humans. This imaginative approach forms the foundation of their brand universe, where each flavor represents a different cow with its unique personality and passion.
Next-Generation Branding We delve into the significance of crafting a brand that resonates with the evolving consumer landscape. Bored Cow believes that traditional CPG companies can't communicate with tomorrow's consumers the way next-generation brands can. Their mission is to future-proof food by harnessing the most innovative food technology available.
Revolutionizing Plant-Based Milk Bored Cow introduces a game-changing concept - plant-based milk built around fermentation-derived milk protein. We take a quick scientific journey, where DNA sequences of cow's milk are fed to yeast and micro-flora, resulting in whey protein identical to that of cow's milk. A bold ingredient list comparison highlights the unnecessary components found in traditional cow's milk.
Scaling Success: The Rise of Bored Cow With a global footprint of 1,200 stores and exciting new SKU developments on the horizon, Bored Cow has become a true trailblazer in the animal-free dairy realm. Their vision to reinvent beloved foods using groundbreaking food technology is driving their expansion and impact.
Navigating Challenges and Solutions The challenge of communicating the concept of animal-free dairy milk to consumers is met head-on by Bored Cow. We explore how the power of storytelling influences people's perception of their innovative product. From category awareness through recipe communities to impactful collaborations, Bored Cow engages consumers at the top of the funnel.
The Collaborative Approach Affiliates, influencers, and brand ambassadors play a pivotal role in Bored Cow's journey. We uncover how these collaborations amplify their message and foster a community of advocates for animal-free dairy.
Join us for an inspiring conversation with Bored Cow, where we uncover the incredible innovation, creativity, and determination propelling their mission to revolutionize the dairy landscape and inspire a food-conscious future.
Season 3, Episode 50:
Tomorrow Farms:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
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Searching for the right person to add to the team?
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Friday Aug 18, 2023
Friday Aug 18, 2023
Welcome to another entertaining episode of Winning at Work, where we dive into the world of consumer brands and retail strategy. In today's episode, we explore the dynamic landscape of consumer brands, growth strategies, and the trends that are shaping the industry.
Redbud Brands Unveiled: Redbud Brands is a consumer investment platform dedicated to fueling the growth of disruptive consumer brands. The organization's foundational asset is a shared services platform of 30 best-in-class executives across all functional areas of a consumer business. This partnership with portfolio brands propels them quickly to the next stage of growth.
Accelerating Growth with Shared Services: The shared services platform provided by Redbud Brands amplifies the internal capabilities of portfolio brands, enabling them to swiftly reach the next level of growth.
Spotlight on Trendy Brands: Here are a few exciting and trendy brands that foodies should definitely explore. These brands are making waves with their innovative products and unique approaches.
Navigating Retail Success: The Chief Retail Officer works closely with brands to enhance their retail presence through broker groups and distributors, providing a powerful avenue for brands to enter and thrive in the retail market.
Broker vs. Direct Selling: Both broker and direct selling to grocery category buyers have merits, with brokers helping brands navigate complexities and regulations to streamline the process.
Winning Over Buyers: When approaching a buyer directly, it's crucial to articulate why your brand deserves that coveted shelf space. Highlighting your unique value proposition and consumer appeal is key.
From Shelf to Basket: Brands can leverage various tactics, such as passive sampling, brand ambassadors, and influencers, to encourage consumers to choose a product from the shelf and place it in their basket.
Maximizing In-Store Demos: While in-store demos have their merits, brands should consider exploring alternatives like passive sampling to enhance their return on investment.
The Power of Brand Ambassadors: Brand ambassadors and influencers provide a personal touch, offering genuine testimonials and endorsements that resonate with consumers.
Exciting Trends Ahead: Exciting trends in the consumer brands industry include regenerative farming, sustainability, innovative packaging, and the continued fusion of technology and consumer experiences
Season 3, Episode 49:
Redbud Brands:
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Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
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Searching for the right person to add to the team?
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Friday Aug 11, 2023
Friday Aug 11, 2023
Welcome to another awesome episode of Winning at Work where we explore the world of culinary innovation, entertainment, and education. In today's episode, we're diving into Truffle Shuffle, the extraordinary live-streaming experiential business that empowers you to "unleash your inner master chef". Join us as we embark on a culinary journey with Chef Jason McKinney, the CEO of Truffle Shuffle.
Vision and Innovation Our journey begins with Jack Clifford, a newspaperman with a unique vision for the Food Network. The question arises: Why do we watch food entertainment, only to be left yearning to replicate it ourselves? Chef Jason McKinney: That's where Truffle Shuffle comes in. We believe that the magic of food should be shared and experienced firsthand. We're taking entertainment to the next level by live-streaming culinary experiences, empowering you to become the master chef you've always wanted to be.
Livestreaming Revolution Livestreaming has become a powerful tool in the digital age. But why should people care about live streaming in 2023, especially when it comes to cooking? Chef Jason McKinney: Livestreaming offers a dynamic and engaging way to learn. It's not just about watching; it's about participating. At Truffle Shuffle, you can interact with the chef and fellow participants, creating a learning environment like no other.
Behind the Scenes How does Truffle Shuffle manage to create an immersive experience? What's the secret behind the livestream magic? Chef Jason McKinney: It's all about creating an engaging atmosphere. All the tools seamlessly plug into Zoom, allowing us to add music, sound effects, and captivating visuals. And yes, you heard it right – our livestream studios are inside shipping containers!
Community and Transformation Beyond the cooking, there seems to be a sense of community at Truffle Shuffle. How do you foster this connection between chefs and guests? Jack Clifford: The bond between chefs and guests is akin to what you see with Peloton. It's about shared experiences, accomplishments, and a common passion for culinary artistry.
From "Meal Kit" to "Experiential Company" Truffle Shuffle is evolving beyond being known as a "meal kit" company. Could you share more about this transformation? Chef Jason McKinney: We're transitioning into an "experiential company." It's about more than just ingredients; it's about creating unforgettable culinary memories and connections.
Try It! Incorporating Livestreaming into Your Business For our listeners who own service-based businesses, how can they leverage live streaming to engage and connect with their customers? Jack Clifford: It's simple – invite your customers to join you, share your upcoming plans, and ask for their insights. Spotlight your customers and build a strong community around your brand.
And there you have it – an insightful journey into the world of Truffle Shuffle, where entertainment, education, and community converge. We extend our heartfelt gratitude to Chef Jason McKinney and Jack Clifford for sharing their culinary vision with us. As you explore your own culinary passions, remember that the kitchen is not just a place for food; it's a canvas for creativity, connection, and transformation. Until next time, keep shuffling those truffles and unleashing your inner master chef!
Be sure to subscribe and leave us a review. Keep Winning at Work!
Season 3, Episode 48:
Truffle Shuffle:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
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Friday Aug 04, 2023
Friday Aug 04, 2023
Welcome to W@W for Foodies and Founders.
Today, Adam Kroener, CEO and Co-Founder of Carbliss, the revolutionary cocktail-in-a-can brand with its zero-carb, zero-sugar, and low-calorie beverages, joins us as we explore the power of focus, the art of successful expansion, and the impact of strategic decision-making on economic success.
In this episode, you will witness the extraordinary journey of Carbliss, a brand that proves the immense power of focus and strategic decision-making. Their commitment to providing a healthier cocktail option, supporting their partners' success, and leveraging valuable data has catapulted them to the top of the Ready-to-Drink cocktail market. As you embark on your own entrepreneurial endeavors, remember the lessons from Carbliss Drinks, and always keep the ball rolling, just like they did on their path to success.
Episode Highlights:
The Carbliss Journey: 0 Carbs, 0 Sugar, 100 Calories – Loaded with Flavor!
Discover how Carbliss Drinks started and how its unique focus on health-conscious consumers led to its widespread popularity.
Learn about the "go big or go home" strategy that entrepreneurs face and how Carbliss's targeted approach helped them stand out.
Defining Success by Economic Impact: A Profitable Partnership
Explore Carbliss's approach to defining success not just by sales numbers but by the economic impact they have on their partners.
Understand how this focus on partner success contributes to Carbliss's rapid growth and market presence.
Spotting Opportunities and Building Relationships: The Spotted Cow Example
Discover how Carbliss leveraged data and hyper-focus to expand into new markets, taking inspiration from the success of the Spotted Cow in Wisconsin.
Learn how strategic packaging choices have played a pivotal role in boosting Carbliss's sales and consumer appeal.
The Bartender's Advantage: Selling into Bars
Explore how Carbliss's founder, Adam, leveraged his bartending background to establish strong relationships with bars and create a thriving sales and sampling revenue stream.
Understand the consumers' preference for buying at bars vs. retail stores and how Carbliss maximizes their presence through point-of-sale strategies.
Bootstrapping and Beyond: Carbliss's Path to Success
Uncover the story of Carbliss's humble beginnings and how they managed to bootstrap their way to success with limited resources.
Learn about the pivotal role of Dale Carnegie's principles in fostering meaningful connections and driving Carbliss's growth.
Season 3, Episode 47:
Carbliss:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
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Tuesday Aug 01, 2023
Tuesday Aug 01, 2023
In this inspiring episode, we delve into the innovative world of food tech with USEFULL, a groundbreaking company that is revolutionizing the way college campuses approach takeout and waste management. By embracing the Circular Economy model, USEFULL's solution replaces single-use takeout containers, paving the way for colleges to achieve remarkable cost savings ranging from 20% to 50%.
Join us as we explore how this elevated experience not only contributes to the campuses' "zero waste" and sustainability targets but also instills a sense of pride among students and staff for being part of the positive change. Learn the fascinating founder story, understanding why the visionary entrepreneur chose to focus on college campuses for this impactful initiative.
During the episode, we uncover some surprising facts about single-use compostable options and how they might not be as environmentally friendly as they seem. The importance of educating Gen Z about sustainable practices and envisioning a greener future becomes evident as we explore the potential for market penetration driven by city ordinances that necessitate behavioral changes among businesses and consumers.
Discover the challenges faced in implementing such changes on campuses built for single-use and where dishwashing volume might be insufficient to support the transition. The episode concludes with a powerful Call To Action, encouraging listeners to reach out and push for the adoption of USEFULL's solution on their respective campuses.
Join us on this journey towards a sustainable future, guided by true leadership and the transformative power of Circular Economy principles. Together, we can create lasting change for the betterment of our environment and society.
Season 3, Episode 46:
USEFULL:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry? The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies.
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners?
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow.
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
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