jobTopia with Tony Moore

Mind Reading AI Platform for Customer Insights with Sean Gigremosa, Founder, Claritiv, Episode 274

Meet Sean G CEO and Founder of Claritiv
a customer insights platform powered by AI - its like mind reading!
This riveting podcast episode explores the cutting-edge role of AI in unlocking the power of mind-reading-like insights from customer conversations. It dives into a sophisticated tool that goes beyond mere transcription, analyzing tone, intent, and context to deliver game-changing clarity for mid-market B2B sales teams. Born from a hard-learned lesson in misunderstanding customer needs at Rolls-Royce, the discussion reveals a relentless drive to perfect conversational understanding, with a bold 2025 plan to transform trade show follow-ups into precision strikes. It’s a sharp, unapologetic vision of AI as a force multiplier, turning chaotic sales data into a strategic weapon for human ingenuity.
Conversational Clarity in a Noisy WorldThe episode kicks off with a nostalgic nod to "Would You Rather," a game that sparks debate over superpowers like mind-reading—setting the stage for a deep dive into decoding customer conversations. It’s a sharp exploration of how businesses often miss the mark by listening to confirm biases rather than to understand, leaving critical insights buried in tone, intent, and context.
AI as the Ultimate ListenerEnter a tool that’s less about flashy AI buzzwords and more about raw utility: a platform that dissects sales conversations with surgical precision. By integrating with Zoom, Teams, and CRMs, it captures audio (and potentially video) to unearth hidden gems—sentiment, inflection, and pain points—that basic note-taking apps can’t touch. This isn’t just transcription; it’s a game-changer for turning chaotic chatter into actionable strategies.
Sales: Where Talk Meets TriumphThe focus sharpens on mid-market B2B sales teams drowning in data but starving for insight. With dashboards that reveal deal health, rep performance, and customer needs, it’s a lifeline for leaders juggling long sales cycles. The real edge? A 2025 pivot to trade show exhibitors, transforming fleeting booth chats into precise, ROI-boosting follow-ups that make generic pitches obsolete.
From Failure to EpiphanyRooted in a brutal lesson from a Rolls-Royce product flop, the discussion unveils the origin of a mission to rethink customer understanding. A decade in engine tech, a stint in digital product leadership, and a humbling VP takedown fuel a relentless drive to build tools that don’t just hear—they comprehend. This is about learning from the sting of arrogance to deliver solutions that actually fit.
The Future of Human-AI SynergyAI isn’t here to replace; it’s here to amplify. The episode frames it as a tool akin to the wheel or the internet—a catalyst for human evolution in business. By automating the grunt work of analyzing countless calls, it frees sales teams to hone their craft, turning raw data into a coaching goldmine. It’s a bold vision of a world where tech doesn’t overwhelm but empowers.
 

Rod Smythe the Irish born, Cancun based Serial Entrepreneur and CEO of Glyde Episode 273

In this episode, Tony discovers Rod Smith, an Irish-born, Cancun-based serial entrepreneur who’s turned disruption into dollars and now sails the seas while revolutionizing staffing with AI. His solution eliminates ghosting!
From scaling multimillion-dollar companies to tackling candidate ghosting, Rod’s story is a masterclass in grit and innovation. Tune in for a conversation that’s equal parts professional firepower and edgy insight.
Global AI Pursuit:
A worldwide chase for AI breakthroughs lands on Rod Smith, an Irish trailblazer now calling Cancun home.
Rod Smith’s Hustle:
A Gen X tech titan, Smith transformed his family’s manufacturing business, launched Ireland’s first SaaS platform, reshaped staffing with TempBuddy, and sold Shift Fillers for $30M in just 18 months. Now, he’s a sailor—because why settle for ordinary?
Sailing as Resilience:
Smith’s COVID-era leap to sailing reflects his genius for turning chaos into opportunity, showcasing unyielding self-reliance.
AI’s True Revolution:
Forget content spam—AI is a communication game-changer, empowering solo decisions with collective know-how and swapping manual slog for 24/7 efficiency.
Staffing’s Ugly Truths:
Candidate ghosting and the “black hole” aren’t unbreakable. Smith’s Glide platform uses AI to optimize job ads, screen applicants, and deliver instant feedback, cutting ad waste by 60-70% and elevating candidate experience.
Resistance to Change:
Tech adoption stalls under performance pressure and outdated KPIs. Leaders must redefine metrics, prioritize customer and candidate satisfaction, and adopt AI with intent to dodge wasteful investments.
Recruiters’ Unsung Role:
Recruiters moonlight as therapists for job-seekers facing life’s big stressors, yet they’re underpaid and overstretched, managing only 10-15 meaningful daily conversations.
Glyde’s Industry Edge:
Built on Smith’s 30 years in staffing, Glyde Talent automates job ad management, personalizes candidate engagement, and streamlines recruitment with AI that gets the industry’s nuances.
AI’s Future Interface:
Mouse clicks are relics—AI runs on voice and chat. Microsoft Teams and Copilot point to a world where tech syncs seamlessly with human dialogue.
Human Grit and Charm:
From Smith’s dog Gala barking at trucks to his upcoming staffing conferences in Charleston and Boston, this is tech talk grounded in real-world hustle. Check out Rod’s Substack.
Rod Smith’s domain:
disruptive, ocean-breeze-fueled, and relentlessly sharpening staffing through AI. Tune in for a dose of wisdom that cuts through the noise.
Connect with Tony from Timpl
Check out our BLOG with more content

The Sales and Marketing Trojan Horse with Delphine Carter, CEO and Founder, Boulo Solutions. Episode 272

Finally, A Trojan Horse!
Meet Delphine Carter, CEO and Founder of Boulo Solutions and the Engage360 AI recruiting platform.
Setting the Southern SceneKicking off with a nod to Alabama’s muggy charm, the episode sets a vibrant backdrop for a deep dive into the staffing world. The conversation sparks with a whimsical wish for a "Trojan horse," hinting at the cunning strategy to come.
An Accidental EmpireExplore the origin story of a staffing revolution, born not from a grand plan but an accidental mission. A product manager-turned-entrepreneur shares how a passion for helping women re-enter the workforce led to a full-fledged staffing agency, driven by a vision to match talent with flexible opportunities.
Engage360 UnveiledEnter Engage 360, a platform that’s more than just a tool—it’s a game-changer. Learn how this tech marvel, built on a technology backbone, integrates AI to prioritize skills over degrees, offering a sleek client and candidate portal that rivals the ease of online banking.
The Trojan Horse TacticDiscover the episode’s namesake strategy: a sly approach to bypass corporate barriers. By tapping into job board budgets, the platform sneaks into clients’ ecosystems, building relationships and unlocking opportunities where traditional recruiting budgets are locked tight.
AI-Powered PrecisionDelve into the tech that powers Engage360, from leveraging large language models to tapping government data for nuanced candidate matching. This isn’t just keyword searches—it’s a contextual deep dive into skills and experience, ensuring precision hires.
Navigating the New NormalReflect on the post-COVID staffing landscape, where innovation was forced by necessity. The episode highlights how Engage 360’s rapid expansion and tech-driven efficiencies turned challenges into opportunities, scaling across markets with ease.
Who’s It For?Get the scoop on the ideal users—businesses from $10M to $100M in revenue, thriving in contingency search, hospitality, and light industrial roles. The platform shines for those dodging low-ROI gigs while building strategic client relationships.
The Future of StaffingWrap up with a forward-looking take on platformization as the industry’s next frontier. With staffing agencies catching up to tech stacks, Engage360 positions itself as a guide, offering demos and tailored solutions to modernize and scale.
Why don’t you connect with Tony from Timpl for a no-hassle, no-pressure conversation about an upcoming workforce expansion project?
 

Game Changing Sales Hiring Method with Travis Janko, CEO and Founder, GSD Coach and Recruiting Episode 271

On this episode of jobTopia, discover the proven 4 step method to hire salespeople.
Meet Travis Janko, GSD Coach and Recruiting, a Denver-based SaaS entrepreneur who helped scale Trulia to a $3.5 billion exit, joins Tony to introduce his Four W’s framework, a structured method for hiring sales leaders to ensure strategic, effective hires.     
Why: Identify the purpose of hiring a sales leader, whether to solve a pain (e.g., a founder stretched thin) or achieve a gain (e.g., market expansion).
Application: A startup founder selling but needing to focus on product development hires a sales leader to take over client acquisition, enabling strategic focus.
Pitfall: Hiring reflexively without defining the problem, leading to a misfit role, like hiring a VP when a manager is needed.
When: Establish the timeline for hiring and onboarding, typically 3–6 months, though Travis’s process can streamline to 28–35 days.
Application: A company planning Q3 growth starts recruiting in January to have a sales leader in place by May, ensuring readiness.
Pitfall: Underestimating the timeline and rushing, resulting in poor candidate selection or hiring someone unavailable due to counteroffers.
What: Define the role’s responsibilities and success metrics, such as building processes, leading teams, or hitting revenue targets.
Application: A startup specifies a sales leader must create a sales playbook within six months, measured by a documented, repeatable process.
Pitfall: Overloading the role with conflicting tasks (e.g., selling and building infrastructure) tied to commission-only pay, causing focus on deals over strategy.
Who: Specify the ideal candidate’s profile, including must-haves (e.g., SaaS experience), nice-to-haves (e.g., industry contacts), and deal-breakers (e.g., large-company mindset).
Application: A 50-person SaaS firm seeks a leader with 5–10 years scaling startups, ensuring they thrive in a hands-on, fast-paced environment.
Pitfall: Chasing an unrealistic “unicorn” or hiring from a mismatched company size (e.g., a Salesforce exec for a small startup), leading to cultural or operational disconnect.
 Connect with Tony at Timpl for your staffing needs today!

Blueprint Discovered! Travis Webb, VP Sales, PARQA. Episode 270

In this podcast episode, hosted by Tony, Timpl’s Marketing Leader, rips into the frustrating chaos of managing a recruiting database with Bullhorn, an Applicant Tracking System (ATS) that promises efficiency but often feels like a digital nightmare.
Enter Travis Webb from PARQA, a tech consulting firm laser-focused on Bullhorn and Salesforce, ready to slice through the clutter. We dive deep into hauling recruiting into the 21st century with automation and a take-no-prisoners strategy. Here’s the sharp-edged breakdown:
Data Cleansing: If your data’s a disaster, your AI ambitions are toast. Travis lays it bare—clean data is non-negotiable for automation. Our database could be a gold mine, but not if we keep treating it like a junkyard. Buying the same candidate twice? That’s thousands squandered because recruiters can’t be bothered to dig into what we already have.
Crawl, Walk, Run Approach: Chasing the latest AI fad like a clueless tech bro? Not on Travis’s watch. He demands a strategy first—map your sorry tech stack and fix the fundamentals. Bullhorn’s got tools we’re barely touching, and partners like Candidate IQ or Text Kernel can drag us out of the dark ages. Small wins trump pipe dreams.
Automation for Efficiency: High-volume staffing—think 100+ light industrial roles—is a relentless grind. Manual screening? That’s for chumps. Travis hammers home automation: SMS blasts, email campaigns, AI screening to rank candidates so recruiters aren’t drowning in resumes. Zero in on the best, skip the dead weight.
Candidate Experience: Generic birthday emails? That’s bush-league, and candidates smell the laziness. Travis trashes the “happy first day” fluff—craft real candidate journeys. Stay tight with those you don’t place, don’t ghost them like a bad date. That’s how you keep them primed for the next opening.
Change Management: Multiple branches? It’s like herding feral cats. Travis doesn’t soften the blow: everyone—recruiters, sales, ops, finance—needs Secondary school principal here. Without buy-in, your tech upgrade’s dead in the water. Kick off with a tech assessment to expose weaknesses and chart a path forward. No alignment? Brace for a Titanic-level crash.
AI and Screening Tools: AI screening’s storming the scene, and candidates are all in—raised on Uber and DoorDash, they’re unfazed by bot-driven interviews. Travis dismisses the holdouts: yeah, some dinosaurs want a human touch, but the numbers don’t lie—AI saves time and delivers. Get over it.
Ethical AI Use: LinkedIn’s a cesspool of AI-generated spam—posts and comments screaming “ChatGPT vomit.” Travis tears into the slackers: if you’re using AI for content, polish it. Don’t spew “fast-paced world of staffing” drivel or game algorithms with fake engagement. It’s pathetic, and nobody’s buying it.
The episode has lighter moments—like Travis venting about LinkedIn’s endless birthday notifications (someone make it stop) and showing off his Jacksonville Jaguars pride, with a shoutout to Cartersville’s Trevor Lawrence. But the message is a wake-up call: Bullhorn users, quit coasting. Clean your data, tap your tools, and rally your team, or get steamrolled by agencies that actually care. Travis and PARQA are here to whip you into shape—but don’t expect a coddling session.
 Keep it simple with Timpl and call Tony today to get started expanding your workforce!

Recruiting with AI: Meet Scout! Casey Marquette, CEO, Covenant HR. Episode 269

This episode delivers a sharp, unapologetic dive into the future of recruiting, blending wit, wanderlust, and cutting-edge AI innovation. Envision one tethered to the office, quietly seething with envy, while another roams the American highways in an RV, championing Scout, an AI platform redefining staffing with ruthless efficiency. From Santa Rosa to San Francisco, the “Scout Meets America” tour unveils a no-nonsense solution to hiring’s deepest flaws.
Meet Casey Marquette
Hello, Scout!
AI-Driven Recruitment: Scout’s lightning-fast candidate scoring and multilingual interviews, conducted in 32 languages, outmaneuver traditional recruiting with precision. Last month, 73% of placements were Scout-powered—proof it’s not just hype but a seismic shift.
Fixing a Broken System: Tackling ghosting, overlooked talent, and recruiter overload, Scout ensures every candidate is assessed, delivering fairness and speed in a process notorious for bias and delays.
Scalability Across Industries: Trained on multiple LLMs, Scout empowers recruiters to dominate diverse sectors—warehouse, IT, cybersecurity—without needing a PhD in every field.
Data and Compliance Challenges: From integrating with ATS platforms like Bullhorn to navigating client concerns about bias and data cleanliness, the discussion gets real about operational hurdles and solutions.
Human-AI Synergy: Scout handles the heavy lifting—sifting resumes, scheduling interviews—while preserving the human touch, creating a seamless, recruiter-friendly workflow.
This isn’t just a podcast; it’s a manifesto for those daring to disrupt staffing with tech that’s as bold as it is practical. Tune in for a demo that’ll make you question why hiring ever felt so archaic. #AIRevolution #RecruitingRedefined
Level up your hiring today and contact Timpl!

Gig Jobs in Corporate America - the Free Bird Revolution with Miles Everson, CEO MBO Partners. Episode 268

Meet Miles Everson and MBO Partners.
His book Free Birds Revolution can be found here.
Life Lessons and Literary Grit:
Contemplating a book, initially a whimsical kids’ tale, but fueled by a raw tapestry of real-world experiences.
Penned Free Birds, a bold fusion of business savvy and rock ‘n’ roll swagger, sparked by a call to ditch the mundane.
The Independent Worker Rebellion:
A seismic shift toward independent workers is rewriting the rules for enterprises and solo hustlers.
Ditching the 9-to-5 grind, this movement champions flexibility over outdated corporate shackles.
MBO Partners: The Game-Changing Platform:
MBO Partners is the ultimate connector, linking enterprises with indie pros while navigating the regulatory jungle.
Slashes red tape for companies and fuels independents with deal flow and back-office muscle.
Certified Self-Employed (CSE): Breaking the Chains:
Pushing a renegade “Certified Self-Employed” model to torch regulatory overreach, letting workers own their independence.
Flips the script, making individuals—not corporations—masters of their tax and compliance destiny.
Social Contract? Dead and Buried:
The old-school W2 dream—pensions, loyalty, gold watches—crumbled post-World War II.
Dual incomes, cheap debt, and vanished pensions birthed a new era of independent hustlers.
Economic Chaos and Workforce Revolution:
Early 2025’s economic turbulence freezes action, but the indie workforce will surge as companies crave agility.
Tech giants, with their razor-sharp project focus and fearless innovation, are already all-in on contractors.
 
High Stakes and High Peaks:
Conquering Kilimanjaro at 50 mirrors a relentless drive to tackle challenges, both personal and professional.
Jumping from PwC to MBO Partners was a gut-driven move to empower indie entrepreneurs to thrive.
Wins for Independents and Enterprises:
Independents score steady gigs, less admin hassle, and big-firm access, boosting happiness and bank accounts.
Enterprises tap specialized talent on-demand, scaling like pros without legal or tax headaches.
Cultural Clash and Change Management:
Old-school firms cling to full-time dogma, resisting the hybrid workforce wave.
Tech trailblazers, unbound by tradition, seamlessly weave contractors into their DNA.
Future Vision and Ballsy Advocacy:
Battling for CSE with lobbyists at state and federal levels, knowing change is a slow burn.
By late 2025, expect economic clarity and a full-throttle embrace of indie workers for unmatched flexibility.
 

AI Agents: How to set up and use a digital worker with Brandon Metcalf, CEO and Founder, Asymbl. Episode 267

Jump into the future of work with Brandon Metcalf, CEO of Asymbl, as he spills the beans on AI agents—your new digital allies who won’t ghost you after seven months or demand a corner office. In this episode, we unpack how AI agents are rewriting the corporate rulebook, blending razor-sharp efficiency with a dash of Silicon Valley panache. Spoiler: They’re not here to steal your job, but they might just outshine your BDR on the sales leaderboard.
Meet Brandon Metcalf, the CEO and Founder of Asymbl.
What’s Cooking in This Episode:
AI Agents as Your New Office BFFs: Forget watercooler small talk—AI agents like Theodore (yes, he’s got a name) are digital employees with job descriptions, KPIs, and a work ethic that skips “sick days.” Brandon Metcalf drops the mic on treating these bots like human hires, minus the HR drama.
Plugging Agents into the Workflow: From sales to recruiting, learn how to deploy agents like a pro. Theodore, the Salesforce-powered SDR, juggles leads like a caffeinated rockstar, while a recruiter agent tackled 17,000 applications without breaking a virtual sweat. Step one: Define the role. Step two: Coach like you’re mentoring a millennial fresh out of college.
Scale Like a Boss, Save Like a CFO: Why hire 15 humans when you can scale one Theodore to infinity? These agents dodge onboarding marathons, turnover tantrums, and economic layoffs, all while keeping your P&L sharper than a tailored suit.
Salesforce: The VIP Lounge for Agents: Theodore and his crew thrive in the Salesforce ecosystem, specifically Asymbl’s slick platform. Want in? You might need to RSVP with Salesforce, but the ROI is worth the guest list.
Humans + Agents = Power Couple: Agents handle the grunt work—think email spam and interview scheduling—so your human team can focus on schmoozing clients and closing deals. It’s like pairing a fine Bordeaux with a perfectly executed sales pitch.
Real Results, No Hype: Theodore’s crushing it with inbound and outbound leads, while the recruiter agent hired 93 people in 94 days (take that, manual hiring!). These aren’t sci-fi fantasies—they’re business wins that scream efficiency and competitiveness.
Pro Tips for Agent Adoption: Metcalf’s sage advice? Treat agents like labor costs, not magic wands. Partner with vendors who’ve walked the walk (and named their agents Theodore). Bonus: You don’t need to overhaul your business overnight—just start smart and scale fast.
Why You Should Listen: If you’re ready to swap tedious tasks for strategic wins, this episode is your playbook. Brandon’s insights are sharper than a venture capitalist’s pitch deck, with just enough humor to keep you chuckling through the revolution. Connect with him at brandon@asymbl.com or stalk his LinkedIn for more AI agent wizardry. Don’t miss our first episode with Brandon—linked HERE—for the prequel to this digital workforce saga.
P.S.: The recruiter agent’s name is still up for grabs. Got a suggestion? Slide into Brandon’s DMs. Naming a digital employee is the corporate equivalent of naming a yacht—make it count.
Contact Tony at Timpl and schedule your free workforce consultation.
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The Marketplace Business Model with Justin Clarke, CEO, F Staff. Episode 266

This isn’t some snooze-fest chat—it’s a full-on assault into an app that’s flipping trucking upside down, linking drivers and businesses with zero hesitation. From torching paper nightmares to forging a tech-charged, on-demand dynasty, this episode spills the raw truth, daring moves, and a glimpse at the untamed future of hauling and automation.
Meet Justin Clarke, CEO
F Staff
Show Notes
Kicking It Off: Strap in—this episode’s a Molotov cocktail of marketplace chaos, simmering too long to stay quiet.
Marketplaces, Deconstructed: Picture Uber—drivers ready, riders demanding, all synced in a slick app. Done. Flashback to a past episode where corporate caterers hooked suits with rogue chefs—same hustle, different turf.
The Disruptor Steps In: Enter the F Staff visionary, a 20-year warrior of trucking and supply chain trenches. F Staff is the renegade marketplace rewriting the rules for truck drivers.
How It Started: Back in 2001, a family squad launched a driver staffing gig, drowning in 30 sheets of paper per applicant, over 1,000 a year—utter insanity. That grind lit the fuse for a tech-driven rebellion.
Tech Takeover: Years of bleeding inefficiencies sparked a revolution—Applicant Tracking Systems (ATS) fired the first shot. The mantra? “People and tech don’t just coexist—they dominate together.” F Staff morphed into a lean, mean, on-demand beast—Uber for rigs, no compromise.
The Vision Ignites: Sparks flew in 2008, fueled by ride-sharing’s ascent. After blood, sweat, and code, it’s live—drivers and clients locked in, no lag.
Stacking the Arsenal: Pre-iPhone, this was guerrilla warfare—built in-house with industry outlaws. No playbook existed—just pure hustle, raw innovation, and a giant middle finger to the old guard.
Next-Level Moves: Today’s tech—CRMs, tracking—cranks supply and demand to eleven. Booking, payments, reviews? Locked and loaded. This isn’t a platform—it’s a predator.
Stealing from the Best: Other on-demand players got dissected and outgunned for a razor-sharp user experience. Tech crews and CTOs swap war stories, honing the blade.
Future’s Calling: Jobs should slam like Amazon orders—fast, fierce, flawless. Truckers haul the world, but shortages loom. Time to burn the rulebook.
Gig Life Unleashed: F Staff plays both sides—permanent gigs and gig-hustlers. Drivers thrive on chaos—new roads, fresh loads, schedules bending for side gigs like cooking or coaching. Women drivers? Up 10% in three years. The tide’s turning.
Labor Apocalypse: Boomers are bolting, triggering a “labor tsunami”—shoutout to a Lightcast legend. Trucking’s graying fast, and young blood’s caged by insurance overlords. Bills might drop the age to 18-19, but safety and training can’t slack.
Tech Meets Guts: Crash avoidance tech could greenlight rookies—if it’s ironclad. Newbies need miles, not babysitting. Training’s gotta step up.
Automation’s Edge: Self-driving rigs and Optimus bots? They’re creeping in, slow and savage. Waymo’s Arizona crash test proves it—data trumps humans, but perfection’s a pipe dream. Hurdles: $200K trucks, fleet turnover, and last-mile jams (good luck shifting that red Honda, robot).
Humans Stay in the Fight: Imagine trucks pinging humans for backup via F Staff. Automation’s a weapon, not a coup. Humans hold the throne.
F Staff’s Playbook: Supply (drivers) and demand (businesses) smash together in an app that doesn’t flinch. Drivers gig as W2s, feasting on variety. Businesses swipe and book—automation’s pure adrenaline.
Key Takeaways: F Staff’s a fist to trucking’s stale face—tech reigns supreme. Humans plus automation equals unstoppable. Want in? Spot a problem, blitz it with an MVP, and ride the storm.
Connect with Tony at Timpl  and check out our BLOG for more great content.
 

The Golden Age of America Starts with Manufacturing with Jason Kelly. Owner, Kelly Safety Episode 265

The Golden Era of Manufacturing
Meet Jason from Kelly Safety
Let’s salute American manufacturing—the lifeblood of small towns that wither without it and the spark behind a so-called "Golden Era" revival. Picture a fancy banner waving proudly for U.S. production, because apparently, making stuff here isn’t just nostalgic—it’s a full-on economic pyramid party. Blue-collar backbone, white-collar polish, and execs at the top all thrive when factories hum. Who knew capitalism could feel so patriotic?
Cue the safety maestro, a one-time electrician who swapped wire-stripping for life-preserving. His hard-hat collection is a resume in colors: yellow from the sparky days, brown from mining’s rough embrace, and white for when he donned the safety cape. No dents here, folks—proof his head’s too thick for bad decisions to stick. His backstory? Less superhero origin, more “I actually care if you keep all your digits.” It’s a heartwarming tale with a side of steel-toe swagger.
We dive into the manufacturing resurgence, dodging the political quicksand for straight-up facts. Bringing plants stateside isn’t just a PR stunt—it’s a lifeline for ghost towns left by offshoring. Safety’s the unsung hero here, and it’s not about clipboard-toting narcs. It’s boots-on-the-ground chats with machine runners, shredding the “here comes the safety cop” vibes. No one’s zipping vests in fear; it’s about real dialogue, not a lecture hall snooze-fest.
Our expert cut his teeth in mining and heavy industry—places where hard hats double as windsurfing gear and insurance rates could bankrupt a small nation. It’s all tied to a grander vision: America’s strength hinges on a manufacturing backbone, and that backbone needs a safety culture sharper than a fresh drill bit. Think less “gotcha” and more “let’s talk”—empowering workers to holler when something’s off, like a wobbly guard or a rogue steam valve, without sweating a pink slip. That’s “stop work authority” done right—because ignored hazards escalate from oops to ambulance faster than you can blink.
OSHA’s name pops up, and our guy’s been the fixer when chaos hits—like a steam valve snafu that skipped the lockout memo. Lockout/tagout crash course: kill the power, lock it down, test it, and don’t be the guy who forgets. It’s not just electrical—pneumatics, hydraulics, the works. One lock per shift, no trust falls with the next crew, because humans are lovably flawed. Botch it, and the tales turn dark—think less “funny anecdote” and more “where’s the medic?”
Then we zoom to tomorrow: Elon’s Optimus robot, a $20K marvel that’s half Jetsons dream, half job-market nightmare. Cool for fetching your beer, less so when it could gut factory payrolls. Trade schools get a fist-bump—level up, people, because robots don’t unionize (yet). History says we’ll adapt, but safety’s due for a remix when your coworker’s a tireless machine with no concept of “watch your step.”
We cap it with a tease for Save the Hard Hats, a podcast in the pipeline to immortalize blue-collar yarns—hilarious, hairy, or hella insightful. It’s about keeping the legacy of America’s builders alive, one close-call story at a time. Want more? Swing by KellySafety.com or ping @KellySafetyguy on the socials for training, consulting, or just to trade war stories. This isn’t your dad’s safety briefing—it’s sharp, witty, and wears its grit like a badge.
Check out our BLOG for more great content like this!
Connect with Tony from Timpl

Ranger’s AI Assault Captures VC Funding with James Zhan, CEO Episode 264

Ranger’s AI Assault on Industrial Niche Captures VC Funding
Meet James Zhan
Ranger AI
Get ready to have your mind blown as AI storms the business battlefield, leaving no stone unturned. This episode dives deep into a niche so gnarly it’ll make your teeth grind: industrial tendering. We’re talking multimillion-dollar deals, endless stacks of specs, and a process that’d test the patience of a saint—until Ranger rolled in to kick ass.
Meet the mad genius who’s rewriting the rules. From grinding through bid docs for a Budweiser plant (beer fantasies drowned in paper hell), he’s now swinging agentic AI like a battle axe. Why this niche? ‘Cause being first isn’t just a flex—it’s a freakin’ knockout punch, and he’s got the funding to prove it. This ain’t theory; it’s a revolution in motion.
Enter Ranger: not some wimpy AI toy. This is agentic AI—digital badasses, each a master of legal, engineering, procurement, whatever—ripping through tenders, sniffing out risks, and spitting out proposals before you can blink. It’s not here to steal your job; it’s here to arm you for the big fights while it crushes the grunt work. Energy, pharma, civil, process engineering—Ranger’s rewriting the playbook and taking names.
Picture this: months of tender slogging slashed to days, your plant roaring at peak power, and your team free to chase the wins that matter. This episode’s a gut punch of insight—raw, real, and damn addictive. Want in? Hit their LinkedIn, website, or fire off a shot to james@rfx.com—score a demo if you’ve got the stones. The future’s not waiting, and Ranger’s leading the charge. Buckle up.
Talk to Tony from Timpl about staffing or podcasting.
 

Resistance is Futile! Sales and Marketing ideas with Christian Coley, VP, Source Flow Episode 263

Mastering Sales, Tools, and Trust: Winning Strategies for Staffing Success in 2025
Christian Coley  SourceFlow
Staffing’s a grind, and 2025 isn’t here to coddle you. This episode slices through the noise with raw sales tactics, tools that don’t waste your time, and the trick to earning trust when people cling to old tech like it’s their last cigarette. We’re talking real strategies to flip the script on slow cycles, skeptical clients, and the same old playbook everyone else is running.
What’s Inside:
Sales That Don’t Suck: How to keep your pipeline moving when the economy’s dragging its feet. No fluff—just results.
Tools Worth a Damn: LinkedIn hacks, video demos that land, and why free trials beat shiny sales pitches every time.
Trust When They’re Stubborn: Resistance to change is human. We’ve got the moves to make them budge without a fight.
Events That Aren’t Lame: Inside a Boston networking gig that’s more brains than bullshit—steal the blueprint.
Thought Leadership, No Ego: Podcasting’s not just noise—it’s how you stay relevant when they’re ready to buy.
Why Listen:If you’re in staffing or recruiting, this is your edge. No rah-rah hype—just sharp, usable intel to outmaneuver the pack and close deals while others fumble. Ignore it, and good luck with that 2024 rerun life.
Call to Action:Play it. Use it. Don’t cry when it works. Hit up our next event or lurk online—we’re not hard to find. 2025’s yours if you stop screwing around.
Check out Timpl and our BLOG for more content.
 

New HR Tech: AI Workforce Planning with Raleen Gagnon, Talent Edge AI Episode 262.

Meet Raleen Gagnon from Talent Edge AI. 
AI’s Wrecking Ball: HR tech’s old guard is toast—this beast is moving at warp speed, fueled by rogue entrepreneurs and brainy algorithms. Staffing’s getting a gut punch of innovation, and it’s about damn time.
Talent Edge Unleashed: Meet the slick rebel in the room—a tool that shreds hiring lag. It’s packing AI heat to source candidates faster than a caffeinated cheetah, with market intel that hits like a sledgehammer.
Data with Swagger: Forget guesswork—this is cold, hard workforce insight. Supply, demand, comp trends—it’s all laid bare, giving small firms a fighting chance and big dogs a global edge. No fluff, just firepower.
Screening on Steroids: AI’s not just skimming resumes; it’s dissecting psychographics—posture, eyes, vibes—turning interviews into a high-stakes data duel. Hours to minutes, boom, done.
Global Game Face: Spin the globe, pick your battleground—185 countries, one dashboard. It’s a talent heist with no borders, serving up hiring hotspots and pay dirt for those bold enough to grab it.
Profit’s New Playbook: Slash costs, juice margins, speed up revenue—this isn’t charity, it’s a calculated strike. Staffing execs’ post-COVID nightmares? Consider them torched.
Recruiter’s Edge: Candidates begging for more cash? Shut it down with real-time market ammo. This tool’s got the receipts—75 jobs, here’s the pay, take it or leave it. Power shift, activated.
Future-Proof Grit: AI’s evolving faster than a viral meme—monthly updates, new tricks, no mercy. It’s tracking user moves, sniffing out needs, and spitting out upgrades that keep it ahead of the curve.
Hesitation’s a Trap: Some suits are spooked—legal whines, bad AI vibes, or just too many toys already. Smart ones? They’re testing the waters, tweaking the dials, and owning the chaos.
Workforce Rebellion: This isn’t a tweak; it’s a takeover. From blue-collar gigs to exec hunts, AI’s rewriting the staffing script with a snarl—adapt or get left in the dust.
Start workforce planning with a staffing leader and contact Tony today.
Head over to the Timpl BLOG and find more great content.

Agentic AI with Matt Dichter, Staffing Engine. Episode 261.

Welcome back to jobTopia for another round of me slicing through the noise like a buzzsaw on a bender. Today, I’m tackling AI’s takeover of staffing—not exactly ‘Terminator,’ more ‘overcaffeinated intern on steroids. I’m here to drag you into the future.
Matt Dichter, VP Sales
Staffing Engine
Check out Matt's first visit on jobTopia (pre-video) 
AI and Automation in Staffing
Alright, folks, I dove headfirst into the wild world of AI and automation in staffing, and let me tell you, it’s a game-changer—or maybe a game-ender for the old-school “hire more bodies” crowd. Picture this: AI agents, some half-baked, some fully baked, zipping around like caffeinated minions, churning out job descriptions and posting them faster than you can say “LinkedIn spam.”
Staffing Engine’s got these slick “agentic” toys—think helpful sidekicks, not Skynet overlords—teamed up with chatbots that actually talk to your ATS without ghosting it.
I’m over here preaching to the execs: get your hands dirty with AI or watch your team mutiny. The tech’s moving at warp speed, and I’m practically begging folks to invest now—downturn be damned—or get left in the dust. We’re talking job-matching wizardry, e-commerce-style candidate stalking (you’re welcome, fashion industry), and agents chatting sans APIs like they’re in a secret club. It’s the future, and I’m living for it.
Sales Environment and Buying AI Solutions
So, I took a hard look at the SaaS and AI sales jungle, and it’s a freaking circus out there. Everyone’s drooling over AI, but the market’s so flooded with newbies, it’s like a bad Tinder swipe-fest—too many options, not enough clarity. I’m yelling from the rooftops: stop pitching shiny gadgets and solve my damn problems!
Buyers, listen up—figure out what’s choking your biz before you drown in demos. Staffing Engine’s crew has a smart play: a discovery call before they strut their stuff, and if it’s not their gig, they’ll toss you to a partner like a hot potato. I dropped their LinkedIn and email deets—hit them up, because I’m not your secretary. It’s a tailored vibe, and I’m here to cut through the noise.
Check out the BLOG for more details.

The CAT5 Labor Tsunami (and the Industries most effected) with Ron Hetrick from Lightcast Episode #260

The Labor Market Tsunami You Didn’t See Coming: The Rising Storm
Ron Hetrick
Lightcast
Check out more content on the Timpl BLOG
Buckle up, folks—this podcast isn’t your average snooze-fest about workforce trends. It’s a razor-sharp, caffeine-fueled dive into the chaotic mess that is today’s labor market. From humidity horror stories to a full-on dissection of the impending "Rising Storm" (yes, it’s a published paper, and yes, it’s as intense as it sounds), this episode is a wild ride through the demographic dumpster fire threatening to sink industries faster than you can say "Boomer retirement.”
Weather Woes & Southern SweatThe episode kicks off with a brutal reality check: southern humidity isn’t just weather—it’s a full-contact sport. Think waterboarding by nature, where stepping outside feels like drowning in your own sweat. It’s the perfect chaotic prelude to the labor storm brewing on the horizon.
The Rising Storm UnveiledEnter The Rising Storm, the book that’s less a gentle forecast and more a screaming siren about the labor market’s impending doom. It’s the evolution of "Demographic Drought" and "Who’s Going to Do the Work?"—research so sharp it could cut through corporate BS like a hot knife through butter. Spoiler: a tsunami’s coming, and it’s not bringing surfboards.
Hurricane of Labor ShortagesPicture this: a Category 5 labor hurricane barreling toward us, with outer bands already smacking us silly (looking at you, 2021-22). The culprit? Boomers clocking out faster than you can say "retirement party," leaving a gaping hole no one’s ready to fill. It’s not just a shortage—it’s a full-on crisis, and the clock’s ticking.
Cat 5 Industries: Construction & HealthcareHere’s where the rubber meets the road—or rather, where the storm slams the shore. Construction and healthcare get the Cat 5 label because they’re screwed: local talent only, skillsets required, and no AI or outsourcing to save the day. Meanwhile, IT and finance are sipping cocktails in Cat 1 land, barely noticing the drizzle. Harsh? Maybe. True? You bet.
Healthcare’s ER MeltdownHealthcare’s a hot mess, and the ER is ground zero. With 70% of visits being unnecessary (thanks, hypochondriacs!), burnout’s rampant, and home health aides are the only growth industry that doesn’t pay squat. It’s a grim preview of a dependent population explosion by 2030—hope you like waiting rooms.
The Inconvenience ApocalypseRemember 2021-22? Empty restaurant tables, uncleaned hotel rooms, and hospital beds with no nurses? That’s the labor shortage’s outer band, and it’s just a taste. Life’s about to get inconvenient as hell—adjust your expectations, or prepare to rage-quit society.
Trade Schools: The Great SnubWhy aren’t kids flocking to trade schools? Blame peer pressure, clueless guidance counselors, and parents who’d rather die than see their kid wield a wrench. “It’s hard” is the rallying cry of a generation that thinks offices are glamorous (spoiler: they’re not). The result? A construction crisis with no quick fix.
Teens Skipping the GrindTeens today dodge first jobs like they’re allergic to minimum wage. With 4.4 million more 16-19-year-olds than the ‘60s but barely any working, we’ve lost the pipeline to trades and retail. No exposure, no interest—good luck filling those Cat 5 gaps.
Skills-Based RevolutionEnter the skills-based gospel: stop renting talent like it’s a cheap Airbnb and start drafting like the NFL. Companies that audit skills, not résumés, and invest in growth win loyalty. Those stuck in the “three years of SAP” trap? They’re just begging for turnover—and a reality check.
Dangers of the DiamondMid-level hiring obsession is the corporate equivalent of chasing fool’s gold. New grads? Too green. Seniors? Too old. Everyone wants the “sweet spot,” but 80% of job postings demand experience that locks out hungry talent. Spoiler: that diamond’s a dud—mentor, don’t poach.
Future-Proofing: Ditch the Crystal BallForget chasing the “next big skill”—it’s a fool’s errand. Focus on core competencies, adjacent skills, and adaptability. That Python guru can learn R in a week, and your SAP snobbery is just costing you talent. Skills audits and taxonomies are the real MVPs here.
Lightcast: Labor Data NinjasCue the shameless plug for Lightcast, the labor data wizards who’ll tell you exactly how many Python-SQL devs are up for grabs in San Diego—and what they’re worth. From skills breakdowns to market intel, they’re the secret weapon HR wishes it had time to use.
Wrap-Up & Humidity ReduxThe storm’s still rising, but at least the humidity’s holding off ‘til May. Grab The Rising Storm (linked below) for the full scoop—it’s 50 pages of brilliance with graphics even your boss can handle. Or hit Spotify for the audio version if reading’s too 20th century.
Resources
The Rising Storm Report:  – Dive into the labor tsunami, complete with charts that’ll make your eyes pop.
Spotify Audio Version: – For when you’d rather listen to the apocalypse than read it.
Final Thought:This isn’t just a podcast—it’s a wake-up call with attitude. The labor market’s about to get messier than a Category 5 hurricane in a trailer park, and if you’re not ready, good luck swimming. Tune in, wise up, and maybe, just maybe, you’ll survive the storm.
 
Connect with Tony from Timpl.
 

AI's Dirty Little Secret with Gabe and Arne from Woo & Bullhorn. Episode 259

Hey jobTopia nation! In this episode HR tech takes center stage.
Join Gabe and Arne for an international episode. 
This installment kicks off with a glorious fumble—tech glitches and a rant about the state of things set the tone, but we pivot hard into a global tour of staffing trends. It’s a wild ride through optimism, data dilemmas, and AI’s relentless march, all wrapped in a package that’s equal parts slick and sarcastic. Think of it as your quarterly review, but with better beats and less corporate jargon.
From economic growing pains to recruiters morphing into soft-skill superheroes, this episode doesn’t pull punches. It’s a masterclass in doing more with less, sprinkled with just enough humor to keep the existential dread at bay. Here are the top 10 moments, ranked by how long we lingered on them—because time’s the only currency that doesn’t lie.
Top 10 Moments
AI’s Grand Takeover (and Data’s Dirty Secret)The big kahuna: AI’s here to save the day—or at least 17 hours a week per recruiter. Matching’s the golden child (4.5 hours saved), but 36% of agencies admit their data’s a dumpster fire holding it all back. Clean it up, folks, or it’s just fancy spam.
2024 Was a Beast, 2025 Might Be BetterLast year was a slog—tighter margins, pickier candidates, and “more with less” on loop. But the grid report’s got hope: 38% predict 10%+ growth, 31% aim for up to 10%. Fingers crossed, or we’re all just whistling past the graveyard.
Candidates Want Speed, Agencies Want RelevanceCandidates are screaming for fast placements (81%) and weekly chats (79%), while agencies obsess over search-and-match to deliver. It’s a race against irrelevance—lose the data game, and you’re toast.
The Soft Skills RevolutionBoolean search nerds, your time’s up. AI’s handing you a mic and a coffee—time to charm candidates instead of wrestling syntax. Recruiters are leveling up, and it’s about damn time.
Growth Loves AutomationWinners don’t sleep: 41% more likely to use AI, 96% of 2024’s revenue champs leaned in. Ignore this at your peril—your competitors aren’t napping.
Fear of Falling Behind vs. Fear of ChangeA juicy tug-of-war: dread being the last to the AI party, but also panic over botched implementations. Spoiler: start with the boring wins (transcription, anyone?) and ease into the fancy stuff.
Data Cleanup: The Unsung HeroStale records? Kiss your AI dreams goodbye. Real-time updates and transcription tech are the MVPs here, turning chaos into a goldmine—if you’ve got the guts to fix it.
Margins, Diversification, and Tech LifelinesClients squeeze harder, candidates ghost more—agencies are diversifying into project work for fatter profits. Tech’s the rope pulling them out of the pit.
Incentivizing the FutureOld-school recruiters cling to their ways like life rafts. Solution? Bribe ‘em with bigger bonuses for using the shiny new tools. Sneaky, but it works.
Opening Chaos: Tech Fails and DJ DreamsThe episode stumbles out of the gate—cursing the U.S., fumbling music cues, and a desperate plea to “get this thing going.” It’s a hot mess, but we recover like champs.
Please visit our blog for more!

The Future of HR: AI, Tech and Talent with Alan Walker, CEO, Udder. Episode #258

Buckle up, folks, because this episode is a wild ride across the Atlantic and straight into the heart of HR’s techy transformation! We’re diving headfirst into the world where humans and robots (well, AI bots) join forces to make work less of a slog and more of a sci-fi adventure. Picture this: daylight savings has us springing forward, and we’re not just talking about losing an hour of sleep—we’re leaping into a future where HR isn’t just paperwork and coffee stains, but a slick, tech-powered powerhouse.
Meet Alan Walker, CEO of Udder
First up, we unpack the chaos of internet outages (colorful language included, but we kept it PG for your delicate ears) and how the UK apparently has it all figured out—or do they? Spoiler: Spring hasn’t quite sprung over there yet, but their HR game is blooming with tech wizardry. Across the pond, we’re connecting the dots on how HR pros are ditching the old-school grind for shiny new tools that make hiring, firing, and inspiring a whole lot smoother.
Ever wondered how AI is shaking up the talent acquisition scene? We’ve got the scoop on “agentic AI”—fancy talk for bots that handle the grunt work like screening resumes, scheduling chats, and even sweet-talking candidates with personalized vibes. It’s like having a super-smart intern who never sleeps (or complains about the coffee). Plus, we’re spilling the tea on how these digital minions can level the playing field, giving every applicant a fair shot—no more “first 100 resumes only” nonsense.
But wait, there’s more! We geek out on the nitty-gritty of digital transformation—think less “fear of change” and more “fear of missing out on the cool stuff.” From whipping up slide decks with AI magic (goodbye, PowerPoint purgatory) to tackling monstrous RFPs without breaking a sweat, we’re serving up practical hacks for the modern workplace. And yes, we even sneak in a hot tip: check out tools like Gamma and Eleven Labs if you want to impress your boss or just sound cooler than you already are.
On the business front, we get real about growing a company without a sales team—yep, it’s all about killer work and referrals so good they’d make your grandma proud. No silver bullets here, just solid advice on staying front-and-center with your network and building partnerships that don’t fizzle out faster than a cheap sparkler.
Oh, and we’ve got a juicy teaser for next time: something about custard and a name that’s udderly ridiculous (see what we did there?). Trust us, you’ll want to tune back in for that story. For now, grab your headphones, HR heroes, and get ready to laugh, learn, and maybe even code your way to a better workday. This is “Tech Across the Pond,” where HR meets hilarity—and a little bit of AI spice!
Connect with us:Website: udder.rocksEmail: alan@udder.rocksLinkedIn: Look for the bald guy with glasses named Alan Walker (he’s one of a kind!).
Next Episode Hint: Custard chaos awaits—don’t miss it!
Looking to upgrade your hiring? Contact Tony, today.
 

Evolve or Collapse. Futureproof Your Business with Rob Mann, VP Sales, Leap Advisory Partners Episode 257

Rob Mann from Leap Advisory Partners joins Tony Moore on Timpl's podcast, jobTopia, to discuss the onslaught of AI advances and the actions every business must take now. Don't be a dinosaur when the meteor hits! 
Intro and Music Tradition: A quick intro highlights a playful insistence on playing traditional music, emphasizing its personal significance.
Introduction of Leap Advisory: An introduction features Leap Advisory Partners
Digital Transformation and Client Needs: Discussion focuses on aiding companies at revenue inflection points (10M-100M+) lacking internal tech strategy, needing digital transformation for growth.
AI Adoption and Policies: Conversation shifts to AI’s rising adoption (58-60% per recent reports), stressing the need for policies to address data privacy risks.
Staffing vs. Recruiting Explained: Recruiting (direct hire, low barrier) is contrasted with staffing (complex, recurring revenue), outlining their operational and revenue distinctions.
Workforce Transformation Gains: Emphasis is placed on speed as a primary benefit of digital transformation, with clean data driving efficiency and a distinction between legacy and real-time data in AI.
AI Chatbots and Zero Admin Vision: Exploration of AI chatbots’ reliance on data cleanliness for personalization leads to a vision of a tech stack eliminating administrative tasks through automation.
Automotive Staffing Insights: Automotive staffing’s complexities and hands-on learning are examined, connecting to practical workforce transformation experiences.
Work for Pay vs. Outcome: Work-for-outcome (gig-like) and hourly pay models are compared, with predictions of AI-driven changes in workforce and software pricing structures.
Staffing Sales Summit Takeaways: Recap of the Staffing Sales Summit praises its high-quality content (mindset, branding, sales) and networking, delving into subconscious mindset training.
Podcast Plugs and Wrap-Up: Promotion of “You Own the Experience” podcast centers on tech and people intersection, with plans for a future tech-focused episode.
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE
Visit www.timpl.com to learn more about our staffing solutions for your business. 
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AI Powered ChatBots for Sales with Jason Moolenaar, Founder, Sentient Sales Technology. Episode 255

What is an AI Powered Chatbot for Sales and how will it streamline the sales process? Jason Moolenaar from Sentient Sales Technology joins the Timpl podcast - jobTopia - to discuss how chatbots will transform business.
Discover how AI-powered chatbots revolutionize sales by slashing response times to inbound leads, ensuring you beat the competition to the punch.
Learn why 5-minute responses are the new gold standard—ditch the 30-minute delays and watch conversion rates soar.
Boost efficiency with chatbots that filter leads fast, asking 2-7 key questions to qualify prospects and book meetings instantly.
Say goodbye to manual follow-ups—automate lead nurturing via text or web chat and free up your team to close deals.
Unlock the power of AI to streamline hiring, engaging job candidates in real-time, and scheduling recruiter calls effortlessly.
Supercharge your sales funnel with technology that bridges marketing and sales, eliminating bottlenecks and driving ROI.
Leverage AI for internal wins—train chatbots on product docs or handbooks to save hours and empower your team.
Explore a future where chatbots dominate every business facet, from healthcare to hospitality, with smarter, faster communication.
Adopt cutting-edge tools that deliver calendar invites from inbound leads in hours—sales empowerment starts here.
Optimize your process with expert insights—audit workflows, integrate AI, and watch your business scale in 2025.
Check us out on our website - https://blog.timpl.com/ai-powered-chatbots-for-sales?hs_preview=kpmZIyTx-186408451239
 
Music from Uppbeat:https://uppbeat.io/t/soundroll/get-the-funk-inLicense code: SF3WUKBUJQULFHXE

Local SEO AI: Everything You Need To Know with Jacob Ralph, CEO and Co-Founder of GetFancy.Ai Episode 254

If you are new to SEO or handle SEO yourself, this is the perfect episode for you. SEO, quite simply,  helps your website content rank higher in Google search queries. Let's say you wrote a fantastic blog like this one here. You want customers or potential candidates to find your content and discover your amazing company. Until now, SEO has been largely a manual process.  Meet Jacob Ralph, CEO and Co-founder of Getfancy.ai
Jacob explains how difficult manual SEO is and why automating the process is crucial to staying one step ahead of your competition. He and his team have created the perfect local SEO AI tool. I can't wait to use this at Timpl!
 
More information on the Timpl BLOG
Watch on youtube

How to Outsell Everyone with LinkedIn Automation with Robert Deck, President Click2.AI. Episode #253

Dive deep into the complexities and challenges of modern sales, particularly on platforms like LinkedIn.
 
WATCH YouTube DEMO
 
Guest: Robert Deck
Robert is a staffing and IT entrepreneur who created a game-changing AI for LinkedIn users.
Company: Click2.ai
We critique traditional sales methods, highlighting how they've evolved from simple phone calls to a digital landscape where personal connection is often lost. Tony laments the days when one could call a company, ask for a person, and have a 50% chance of getting through. Now, in an era dominated by digital communication, the chances of reaching someone by phone have dwindled to less than single digits.
Enter the game-changer: AI. Tony introduces Robert Deck, a tech-savvy entrepreneur who has transitioned from staffing to revolutionizing sales through artificial intelligence. Robert shares his journey, explaining how he incorporates AI into his recruitment firm to dramatically increase efficiency. His passion for technology leads him to develop a tool called click2.ai, which is his answer to the spammy, impersonal nature of LinkedIn interactions.
Robert demonstrates click2.ai live, showing how it can transform the sales process on LinkedIn by automating personalized comments, connections, and engagement based on user profiles and posts. The tool allows for customization of tone, style, and even dialect, ensuring that the AI's interactions feel genuine and reflective of the user's personality.
The demonstration is eye-opening. Click2.ai can sift through LinkedIn profiles, identify active users based on their recent posts, and engage them in a way that feels natural and personal. It's not just about spamming connections but about fostering genuine interactions. The tool is designed to work not just for recruiters but for any sales professional looking to scale their outreach without losing the human touch.
Tony is visibly impressed, noting how this tool could help salespeople focus on what truly matters – building relationships rather than managing contacts. They discuss how this could be a top-of-funnel strategy, turning the cold, impersonal digital outreach into something more engaging and potentially fruitful.
As the episode wraps up, Robert invites listeners to try click2.ai for themselves, providing easy access through his LinkedIn profile or website. Tony thanks Robert for the insightful demo, emphasizing how this could redefine sales in the digital age, making it more about meaningful connections than mere numbers.
Click2.ai delivers a new dawn for sales professionals, where technology helps sales scale and navigate the digital world with a human touch.

ASYMBL The Future of Work. Episode#252

AI has infiltrated every aspect of digital work and life, but AI Agents offer the most promise of automation replacing manual digital labor. 
Brandon Metcalf from Asymbl joins the jobTopia podcast to discuss the current reality of AI Agents.
 
SHOW NOTES
Talent Rover: An HR tech company initially founded, which was later acquired by Bullhorn. The founders have since started new ventures due to their entrepreneurial drive.
New Ventures: After selling Talent Rover, I was involved in other projects, including founding Blueprint Advisory, a Salesforce consulting firm. This led to further engagement in staffing solutions through Salesforce partnerships.
Salesforce Ecosystem: The conversation delves into how Salesforce has evolved, emphasizing its role not just as a CRM but as a comprehensive business operating system. This evolution includes various tools like Chatter, Salesforce 1, Lightning, and AI enhancements like Einstein, leading to the concept of a "digital workforce."
AI Agents: A significant portion of the discussion is on AI agents, which are not merely chatbots but intelligent entities capable of performing tasks autonomously based on data and AI logic. This includes examples like writing emails tailored to specific interactions or managing data across platforms like Slack for better workflow.
Tech Stack for Staffing: For staffing firms interested in adopting this technology, the advice is to start with understanding the problem to solve, ensuring data integrity, and leveraging platforms like Salesforce for their agent capabilities without needing extensive coding knowledge.
Future Implications: The dialogue touches on how AI integration will fundamentally change how businesses operate, emphasizing the blend of human and digital labor for competitive advantage. The importance of data normalization and security is highlighted to prevent misuse or leakage.
Closing Thoughts: The conversation ends with an invitation to explore more on AI agents in future episodes, acknowledging the transformative potential of this technology in staffing and recruitment while addressing human concerns about interaction with AI.
AI Agents in HR Technology:
From Chatbots to Agents: AI agents represent an evolution from basic chatbots, which were primarily used for simple, scripted interactions. Agents are designed with greater autonomy, intelligence, and the ability to perform tasks independently or in collaboration with humans.
Role of AI Agents: These agents leverage AI to not only respond to queries but also to execute tasks, make decisions, and learn from interactions. They use technologies like natural language processing (NLP), machine learning (ML), and large language models to understand context, interpret data, and act accordingly.
Key Attributes:
Autonomy: Unlike traditional AI systems that require human oversight for each action, agents can operate autonomously. They can be programmed or learn to manage workflows, from scheduling to data analysis.
Task Execution: Agents can perform a variety of tasks such as writing emails, managing candidate databases, scheduling interviews, or even providing personalized job recommendations based on past interactions and data.
Learning and Adaptation: They learn from the data they process and the outcomes of their actions, improving their decision-making and task execution over time. This continuous learning makes them effective in dynamic environments like recruitment, where human behavior and job requirements are variable.
Integration with Systems: AI agents are designed to integrate seamlessly with existing systems. In Salesforce, for instance, they can work within the platform or extend functionalities via APIs, interacting with both structured data (like CRM entries) and unstructured data (like emails or Slack messages).
Applications in Staffing and HR:
Candidate Engagement: Agents can handle initial candidate interactions, screen applicants, and even conduct preliminary interviews through text or voice communication, enhancing engagement and speeding up the hiring process.
Data Management: They can manage and update databases, ensuring data integrity by cross-referencing information from various sources, updating candidate profiles, or tracking job statuses.
Predictive Analytics: Using historical data, agents can predict candidate fit, retention likelihood, or potential job satisfaction, helping recruiters make informed decisions.
Workflow Automation: From automating follow-ups to managing interview schedules and feedback loops, agents can significantly reduce manual labor, allowing human recruiters to focus on strategic tasks like relationship building.
Challenges and Considerations:
Data Privacy and Security: As agents deal with sensitive personal data, ensuring compliance with data protection laws like GDPR or CCPA is crucial. There's also the challenge of safeguarding this data against misuse or breaches.
Human-AI Interaction: There's potential resistance from both candidates and recruiters due to the impersonal nature of AI. Trust and transparency in how AI decisions are made need to be established.
Bias and Fairness: AI systems can perpetuate existing biases if not carefully designed. Algorithms must be continuously audited for fairness in candidate selection or job matching.
Skill and Knowledge Transfer: Training AI agents to understand the nuanced requirements of different jobs or the subtleties of human interaction in recruitment is an ongoing challenge.
Future Trends:
Conversational UI: Moving beyond traditional interfaces, the future involves more conversational interactions, making the technology more intuitive and less cumbersome for users.
Multi-Agent Systems: Companies might employ multiple specialized agents that work together, each with specific roles, enhancing the complexity and capability of business operations.
Ethical AI: There will be an increasing focus on developing AI agents that adhere to ethical standards, promoting inclusivity and fairness in recruitment practices.
Integration with Emerging Tech: As technologies like blockchain for secure data handling or VR for virtual interviews evolve, AI agents will integrate with these to provide more comprehensive solutions.

How to Negotiate Salary (using power dynamics) with John Gates, Episode #251

John Gates and I discuss practical steps to follow when negotiating an offer.
Salary Coach
Happy New Year! This is when many consider changing jobs, potentially waiting until after receiving bonuses in January. It's predicted that there will be significant job turnover and changes in 2025.
John Gates, who has a background in recruiting from entry-level to managing thousands of job offers at Fortune 500 companies, shares insights on salary negotiation.
Common mistakes in job offer negotiations are highlighted, including the tendency to accept offers immediately without negotiation. Gates advises on how to ask questions to gain time for better negotiation, even if the company says the offer is "their best".
Gates emphasizes that negotiation should begin from the first interaction with a company, not just at the offer stage. He suggests avoiding "open" or "negotiable" on salary applications; instead, one should provide a number that gets them considered but isn't too high.
The strategy of using a salary range during discussions is advocated to keep negotiation leverage. Gates explains psychological concepts like "memetic desire" to increase one's perceived value by subtly showing competition for your candidacy.
The conversation touches on the dynamics of power in interviews, where the candidate gains leverage as the company shows buying signals or interest.
Gates discusses his coaching services, aimed at guiding people through job offers, particularly in high-stakes situations like C-suite negotiations, where fear of losing an offer can lead to leaving money on the table.
An example is given of a COO who nearly missed out on substantial additional compensation due to reluctance to negotiate further.
The challenges for out-of-work C-suite executives are discussed, including the dynamics with executive search firms and the necessity for strategic job hunting.
Schedule time with Tony to discuss your staffing and direct need hiring needs for a free Q&A.

Emmanuel Toutain, Episode #250

The shocking truth is that 30-40% of IT candidates are FRAUDS! You read that correctly. This is bananas. Listen to what they do! And what you can do about it. 
 
Emmanuel Toutain
TurboCheck
 
Fake Candidates, Real Problems: There have been stories about sophisticated scams, including one involving North Korean agents, and the rampant issue of people juggling multiple jobs to scam companies.
Tech to the Rescue: With AI and automation, the company offers solutions to detect fraud early in the recruitment process, saving time, money, and headaches. They've got tools for digital verification, reference checking, and document validation, all designed to keep the real talent and the frauds apart.
A Call to Vigilance: The takeaway? Always be on your toes. In a world where fraudsters are as cunning as they are bold, vigilance combined with tech is your best defense against hiring headaches.
Where to Connect: Check out www.turbocheck.com, where the experts in fraud detection are ready to help.
Contact Tony to discuss hiring, staffing, or being a guest on the show!
 

David Searns Episode #249

David Searns is a marketing expert with Haley Marketing who claims that 2024/2025 will be extremely challenging as a marketer. Why? He offers his advice. 
 
Stop Saying This and the Art of Getting Noticed
Marketing Pet Peeves: The speakers discuss their annoyance with generic email greetings like "Happy Friday" and phrases like "moving this to the top of your inbox."
Email Marketing: They talk about the challenges and strategies of cold emailing, including bringing strategy in-house for more personalized approaches.
Business Background: David shares his history in the staffing industry, mentioning that his parents owned a temporary staffing agency, influenced his career choice. His company was founded in 1996, during which time marketing in staffing was virtually non-existent.
Evolution of Staffing Marketing: The conversation covers how marketing in the staffing industry has evolved, especially with the integration of AI and the need for personalization amidst high competition.
Target Audience: They discuss targeting in staffing marketing, identifying key decision-makers beyond HR, like CFOs or department heads, depending on the staffing specialty.
Engagement and Attention: Strategies for capturing attention include using physical mail, event marketing, and leveraging other people's stages (OPS) where the audience is already engaged.
Sales Differentiation: They emphasize the importance of differentiating not just the service but the sales process itself. An example given is a staffing CEO using Six Sigma expertise to offer plant efficiency solutions before pitching staffing services.
Industry Knowledge: The need for recruiters to speak the language of the industry they serve is highlighted, with an example of a staffing company transitioning to manufacturing outsourcing.
Content Strategy: The effectiveness of webinars for engagement over traditional newsletters is discussed. They suggest focusing on tactical, problem-solving content for higher engagement.
Webinar Best Practices: Tips include having diverse speakers, curating content from clients or AI, and managing live questions to keep the audience involved.
Advertising Platforms: LinkedIn is favored for business-to-business staffing sales due to its professional audience, though there's an acknowledgment of LinkedIn's evolving nature. X (formerly Twitter) is noted for its targeting capabilities based on followers.
Retargeting: Challenges and strategies for retargeting in staffing, particularly the need for sufficient website traffic to make retargeting viable.
Expertise Areas: David's company is most experienced in commercial staffing (light industrial and clerical) and healthcare.
Content Resources: They mention resources like webinars and eBooks available on Haley Marketing's website, which require a name and email to access, leading to a newsletter subscription.
Future Experiments: There's a mention of experimenting with AI for lead tracking to engage with silent website visitors.
Schedule time to chat with Tony about your staffing needs.

Dan Mori Episode #248

Dan Mori
Staffing Mastery and National Independent Staffing Association
Staffing Sales Summit
 
The future of staffing and sales in 2025! Dan and Tony are staffing experts and they discuss what to expect in 2025.
Sales Conference: An upcoming sales-focused conference in Orlando for the staffing industry is announced.
Industry Challenges: Post-recession, sales have become more challenging than recruiting, hence the conference's focus on sales.
Conference Feedback: The previous conference was successful, with an emphasis on actionable content, and planning for an improved 2025 event.
Technology in Staffing: Tools like Glide Talent and Avionte's platform are discussed for enhancing talent and client management.
Future of Staffing: The importance of being referable, leveraging passive talent networks to reduce attrition, and enhancing client relationships is emphasized.
Event Details: The Staffing Sales Summit is scheduled for February 26th to 28th, 2025, in Orlando with limited attendance for quality interaction.
Expanded Summary on the Topic of Referrals
Importance of Being Referable: Referrals are likened to an untapped resource, driven by genuine experiences rather than direct incentives.
Emotional Investment: Exceptional service leads to emotional investment, naturally encouraging referrals through positive experiences.
Marketing and Social Proof: Referrals serve as powerful social proof, boosting a company's online reputation and credibility.
Client and Candidate Experience: Emphasis on creating memorable interactions to foster referrals.
Referral Programs: Effective programs stem from genuine satisfaction rather than forced incentives, ensuring authenticity.
Leveraging Technology: Technologies like Glide Talent manage top-funnel talent, improving candidate experience and interaction.
Passive Talent Management: Cultivating communities of passive talent for better referral outcomes and lower turnover.
Challenges and Solutions:
Active Job Seeker Trap: Referrals offer more stability than job board placements.
Building Trust: Addressing trust issues by demonstrating reliability through exceptional service.
Marketing Fundamentals: A shift towards clearer messaging and stronger digital presence.
For more information about Tony and his Staffing Services at TImpl - Click here.

Collin Ponzo, Episode #247

"A better VMS with Network Platform's AI Magic"
Collin Ponzo
Network Platform
Join Tony and Collin as they navigate the wild west of today's job market, where finding a job can feel like looking for a needle in a haystack, but with less hay and more needles poking you. Collin spills the beans on how he snagged his new gig through a “magical referral”, dodging the often soul-crushing candidate experience that's about as fun as a root canal.
Listen to us laugh about how the younger crowd would rather ghost on a bad job application than stick it out, unlike our parents who would've probably apologized for not getting the job.
Collin's new playground, Network Platform, isn't just another VMS; it's like the cool kid in the HR tech class, using AI to match talent faster than your grandma can swipe right on her favorite dating app. By tapping into internal talent pools, Network Platform is making sure companies don't have to go on a wild goose chase for new hires. They also dive into the comedy of errors that is HR tech, predicting a future where AI might just save us from the black hole of recruitment.
 
Job Market and Candidate Experience:
A significant conversation revolves around Collin's transition to a new job through a referral and the broader critique of the current job market. They talk about how the candidate experience remains poor even in different market conditions, which seems to resonate with many in the recruitment field.
Recruitment Critique at Disrupt HR Event:
The conversation about the "Disrupt HR" event, particularly Collin's talk titled "You Suck at Recruiting," stands out. This talk was about challenging internal recruiters to improve their practices, which is both memorable for its directness and the intent to shake up traditional HR methods.
Generational Differences in Job Application:
They discuss how younger generations like Gen Z and younger Millennials are more likely to abandon a job application process if they perceive it as poor, contrasting this with older generations' tolerance. This reflects a significant cultural shift in workplace expectations.
The Value of Networking:
The story of Connie, who realized too late the importance of networking when she hit the job market, is a poignant lesson on the strategic importance of maintaining professional relationships, which is a common regret among many professionals.
AI in Recruitment and VMS:
The discussion on how AI can revolutionize recruitment by automating candidate marketing and improving VMS processes is memorable for its forward-thinking approach to HR technology. The idea of treating candidates like customers through automated engagement stands out as an innovative strategy.
 

Mastering SEO with AI with Jacob Ralph, FancyAi

By now, most of you are familiar with SEO—search engine optimization. But adding AI and machine learning is the next level of SEO performance.  If you are new to SEO you will want to check out Ahrefs or Semrush - two tools we mentioned that analyze website performance. 
Connect with Jacob Ralph 
FancyAi
Business and AI Discussion:
Jacob explains his company's approach to SEO using AI, focusing on practical applications for businesses.
Highlights the challenges and complexities of SEO, including using AI to automate and optimize the process.
Discusses the impact of AI on search engine marketing and the evolving landscape of digital marketing.
SEO Challenges and Strategies:
Common SEO mistakes like not setting up redirects for moved or removed pages.
The importance of canonical URLs, especially in platforms like Shopify.
Issues with broken links and images affecting SEO performance.
Future of SEO and AI:
The potential shift towards platforms like TikTok and Instagram for younger generations in terms of search and shopping.
How AI can enhance SEO strategies by understanding user intent and optimizing content accordingly.
Industry Focus:
Jacob explains why his company initially focused on e-commerce, due to existing relationships, ease of measuring ROI, and market readiness.
Expansion Plans:
Plans to expand into other industries like legal, real estate, and service businesses with local SEO features.
Branding and Culture:
The origin of the company name "Fancy AI" and its playful approach to branding with a character named "Fancy Al."

The Employer Branding Blueprint with Shannon Smedstad, Managing Director, exaqueo

Employer Branding and Talent Acquisition Strategies
Shannon Smedstad 
exaqueo 
Introduction to Employer Branding:
The importance of aligning a company’s brand with its culture, especially for talent attraction and retention.
Career Journey:
Shannon's transition from a recruiter into employer branding.
Insights on making career changes within the same company, highlighting the advantages of being a known commodity.
Employer Branding Challenges:
Addressing the disconnect between a company's external brand promises and internal culture.
The process of defining and communicating an authentic employer brand through internal insights and external marketing.
Strategies for Employer Brand Development:
Conducting focus groups and surveys to understand employee experiences.
Crafting brand pillars that reflect the organization's values and culture, like safety, care, and leadership style.
Implementation and Integration:
Importance of integrating brand promises at every organizational level.
Tools and guides provided by Exactly to help implement branding strategies effectively.
Technology in HR:
Overview of how HR technology has evolved, emphasizing tools that streamline processes and enhance candidate experience.
Technologies like video platforms and tools for empowering employees as brand ambassadors.
Practical Tips for Employers:
Enhancing job postings to attract the right talent.
Leveraging the career site as a key digital asset for storytelling and candidate engagement.
The necessity of clean and normalized data before implementing automation and AI solutions in HR.
Closing Thoughts:
The importance of maintaining an authentic brand narrative that aligns with the lived employee experience.
Actionable Advice:
For companies looking to improve their employer brand, start with understanding your current employee experience, align your brand message with this reality, and use technology to amplify and scale your efforts in talent attraction and culture enhancement. Contact Shannon to learn more.
Have a staffing project and need a free consultation? Contact Tony@Timpl.com
 

The Carpet Capital of the World with Jeremy Tatum, President, Value Carpets

Jeremy Tatum 
Value Carpets
Background and Career Path:
Jeremy's career began in the military, which provided him with leadership skills. He then worked at UPS, rising from dock work to management roles, overseeing delivery operations across Northwest Georgia.
His transition from UPS to Mohawk Industries came unexpectedly when Mohawk recruited him during a meeting. Initially hesitant due to his lack of knowledge about carpet manufacturing, Jeremy was convinced to join as Director of Logistics Operations, focusing on improving efficiency and safety within Mohawk's operations.
Value Carpets Inc.:
Jeremy recounts how he came to own Value Carpets, a family business started in 1975 by his great uncle, which specialized in outdoor and marine carpeting. After years of operation, the family decided to pass the business to Jeremy, seeing his background as suitable for leadership.
The company primarily operates B2B, selling to dealers and distributors with a focus on niche markets like outdoor flooring, marine, and RV interiors which are relatively recession-resistant due to home improvement trends.
Industry Insights:
Discussion on why Dalton, Georgia, remains the carpet capital of the world, attributing it to long-standing relationships and trust within the community which supports local manufacturing over potentially cheaper foreign alternatives.
AI and Manufacturing:
Jeremy expresses skepticism about AI's immediate impact on carpet manufacturing due to the tactile and nuanced nature of the work, suggesting human skill and experience still play a critical role.
Management Philosophy:
Jeremy shares his management approach:
Training and Accountability: He emphasizes the importance of training employees to the point where they can perform tasks independently, instilling accountability.
Managing by Walking Around (MBWA): He advocates for leaders to be present on the shop floor to understand and solve issues firsthand, promoting a coaching culture over a punitive one.
Hiring and Retention: He believes managers should be involved in the hiring process to ensure they select candidates they can effectively train and integrate into their teams. This would reduce turnover by creating a sense of ownership.
Future Plans and Contact:
Jeremy mentions Value Carpets is expanding into new products like artificial turf for sports, aiming to broaden its market.
For those interested in becoming dealers or distributors, Jeremy recommends visiting the company's website for more information.

New HRTech for Demand Generation with Christian Coley from SourceFlow

Dive into the world of #HRTech with Christian Coley from SourceFlow! Discover how to boost demand through advanced job board web design, SEO optimization, and AI integration. Learn from Christian's career pivot from sports to tech, and explore the latest in website optimization, gated content strategies, and data management in the staffing sector.
Connect and grow your network: Christian Coley from SourceFlow 
Technology in Content Creation:
Tools like StreamYard for live streaming and OpusClip for creating social media clips are discussed. Christian shares his experience transitioning between different platforms like Riverside.
Career Transition into Staffing Tech:
Christian narrates his journey into the staffing tech industry, emphasizing how his sports background transitioned into tech through networking and opportunity in tech-heavy Boston.
The State of Staffing Technology:
The conversation delves into how technology, particularly websites and AI, is crucial for staffing firms to increase visibility and efficiency.
Website Optimization for Staffing:
Details how SourceFlow helps in building SEO-optimized, user-friendly websites for staffing firms, integrating them with systems like ATS for seamless data flow.
SEO and Marketing in Staffing:
Discusses the importance of SEO in the staffing industry, how firms can improve their Google visibility, and the need for an intuitive user experience on websites.
Gated Content Strategy:
Explains the strategy behind using gated content to capture leads, suggesting that while it's vital, it should not be overly intrusive to encourage user interaction.
Data Integration and Management:
Talks about the challenges and solutions for ensuring high-quality data integration between various platforms, enhancing lead conversion and follow-up processes.
Evolving Roles of Sales and Marketing:
Christian shares insights on how sales and marketing roles are evolving with technology, emphasizing data-driven strategies and the alignment of these departments through shared data insights.
AI and Future Tech Trends:
The discussion includes AI's role in staffing, from automating candidate nurturing to data management, hinting at upcoming enhancements in tech solutions for the industry.

Revolutionizing Staffing with AI, Clean Data, and Automation with Andrew Buhrmann Co-Founder and CEO Vettd.AI

Tony Moore and Andrew Buhrmann discuss the evolving landscape of staffing technology, focusing on the importance of data management, AI solutions, and the need for clean data to drive automation. Andrew shares his journey from a recruiter to the president of a staffing technology company, highlighting the challenges of bad data, the potential of intelligent agents, and creating a private marketplace for staffing firms. 
Data is essential for staffing success.
Bad data leads to inefficiencies in recruitment.
AI solutions must be built on clean data.
Data mapping is crucial for effective AI implementation.
Intelligent agents can revolutionize staffing processes.
Creating a private marketplace enhances candidate engagement.
Nurturing relationships with candidates is vital.
Assessing database health is necessary for improvement.
Automation can streamline staffing operations.
Focus on specific industries can lead to greater success.
Vettd is a Bullhorn partner
Staffing technology, AI solutions, data management, recruitment, automation, candidate relationships, database health, intelligent agents, private marketplace, data normalization

Transform Sales and Recruiting with an AI Conversation Platform, with Hannah Jones, RingOver

We aren't talking about your dad's old phone! AI and VoIP technology can transform the way you work. But you have to know what these systems are capable of, and in this episode, I do just that.
 
Tony and Hannah Jones delve into the rapidly evolving world of VoIP and AI integration, focusing on the game-changing capabilities of RingOver, a cloud-based phone system, otherwise known as an AI conversation platform. 
AI tools that significantly enhance communication and feedback processes.
Transcription and call analysis are crucial for improving performance.
Cadence tools help streamline outreach efforts in sales and recruiting.
Coaching and training applications in remote work environments.
Data security and privacy are major concerns when using AI tools.
Cadence mapping for prospects
VoIP, AI, RingOver, telephony, cloud-based phone system, transcription, outreach, data security, coaching, integrations

Channel Partner Marketing and Incentive Strategies with Nichole Gunn, Global Chief Marketing Officer, EXTU

In this conversation, Tony Moore and Nichole Gunn delve into the complexities of third-party selling and marketing strategies. They discuss the role of distributors and resellers, the importance of building trust within the distribution ecosystem, and how to engage with consumers effectively.
Nichole shares insights on marketing automation, attributable sales, and the significance of data collection in understanding consumer behavior. The discussion also highlights successful case studies and the potential for growth through effective marketing strategies. In this conversation, Nichole Gunn and Tony Moore explore the evolving landscape of content creation, particularly the integration of AI tools to enhance marketing strategies.
They discuss the effectiveness of LinkedIn as a platform for brand marketing, emphasizing the importance of building brand awareness over direct sales pitches. The conversation highlights the innovative use of memes in marketing, the significance of creating memorable experiences for distributors, and the challenges of navigating the current job market, referred to as the 'Great Shuffle.'
Nichole Gunn
EXTU
Talk to Tony about workforce solutions

Matt Dichter, VP Sales, Staffing Engine: Accelerating Staffing with AI and Automation

By now everyone has dabbled with AI and ChatGPT, but can you create a sustainable, automated solution that eliminates all the manual and data-intensive processes and connects recruiters to prospects 24/7?  Probably not. That's why I'm on a mission to discover the best options for staffing and recruiting in this new series.
Meet Staffing Engine! This smart platform integrates with your CRM and manages the top of your funnel (and more) with smart assistants, distribution, and chatbots.
The possibilities are endless when you grasp how AI can transform your business.
Matt Dichter
Staffing Engine
Connect with Tony about your next staffing project.

Unlimited Sales with Gabe Mendelsohn, WOO

A fancy high-tech CRM loaded with old, static data is like driving a Porsche on a dirt road!  I hate data entry and so do you. I discovered a new IT solution that automatically enriches CRM data into current, actionable intel.
WOO is part of the vibrant Teli-Viv tech start-up movement in Israel.
Leverage your existing CRM data and turn it into a goldmine! 
Gabe Mendelsohn, WOO partnerships. 
 

King of Pops with Steve Carse, co-founder and Cartrepreneur.

King of Pops is EVERYWHERE in Atlanta and is expanding to a city near you. The frozen popsicle cart with rainbow umbrellas can be found at any outdoor event. Steve, like many entrepreneurs, doesn't lack new ideas. He works with his brother, they bought a farm to supply fresh fruit to KOP and started a frozen food distribution business. And if that wasn't enough, Steve authored "WORK IS FUN." The hardback is set to hit the shelves on April 1st. 
Do you have what it takes to be a Cartrepreneur? 
Steve Carse
KOP

Expand Your Business Influence with these PR Strategies with Matt Kovacs, President Blaze PR

Like a social media strategy, a communications strategy can drive your business forward - if you know what you're doing! Matt shares his secret sauce - he may have shared too much!  
Find Matt Kovacs here.
Blaze PR
Example client - Mary's Gone Crackers

Cold Email Outreach Strategy and Tools with Richard Mechaly, CEO, Provoke Growth Agency

Emailing is the #1 sales tool used worldwide, so business leaders and sales and marketing professionals must learn how to automate and elevate this ever-changing tactic. 
I worked with Provoke and learned firsthand how this system operates. Listen and discover what is important - the answer will surprise you!
You can follow Richard on LI here.
Tech stack
Lemlist sends personalized email campaigns, automates follow-ups, and engages with leads with customized content, boosting reply rates and overall sales engagement
Instantly scale outreach by sending personalized emails from multiple accounts. It focuses on improving deliverability and increasing response rates for lead generation
Wiza helps users extract emails and contact information from LinkedIn profiles for lead generation
Clay streamlines outreach with customized workflows and integrations for efficient lead generation
Databar real-time business intelligence and analytics solutions to optimize their sales and marketing
Expandi LinkedIn automation tool that generates leads through personalized and automated messages
Hyperise - add dynamic, personalized images to their outreach campaigns, enhancing engagement
Content methodology
StoryBrand - by Donald Miller, is a marketing storytelling framework around a Hero and Guide.
 
 

Elevate Your CRM with Eric Scalese from BullHorn

Eric Scalese from BullHorn, a popular software for staffing companies, shares how to evaluate a new CRM and the best new tools that integrate into the CRM to elevate performance.  Eric is on Linkedin.  
This tech is amazing! 
Links listed here:
https://www.bullhorn.com/ - Staffing software built for recruiting agencies
https://www.sensehq.com/ - Talent CRM
https://tech.woo.io/ - Harness the power of your existing networks
https://www.vettd.ai/ - Candidate database optimization and enrichment
https://staffingengine.ai/ - Accelerate recruiting and sales productivity
https://www.employdrive.com/ - Payroll, HR and benefits software
https://go.greenshades.com/ - Payroll and HR solutions
https://www.ebsta.com/ - AI driven revenue platform for sales and forecasting
https://www.daxtra.com/ - Find, Parse, Match, Engage the best candidates through AI
https://www.textkernel.com/ - AI-driven solutions for parsing, data enrichment, and matching candidates and jobs
https://www.textkernel.com/ - Communication software dedicated to businesses who use CRMs. It captures all calls and communications and saves them in the CRM.
https://www.ringover.com/ - Multi-channel communications platform that syncs with your CRM
https://textus.com/ - Business texting software that increases engagement with consumers, candidates, and workers resulting in substantial gains in pipeline and productivity
 
 

Drea Codispoti of Top Echelon

Drea has worked with hundreds of successful recruiters and shares the top three strategies and activities they share.  Top Echelon is a recruiting software and networking platform based in Ohio. Drea Codispoti is the Director of the Network.  
Linkedin 
Top Echelon 
Timpl 

Hibernation and Metamorphosis Complete

Winning at Work is now jobTopia. In this update episode, I sold my suburbia home, bought a 5-acre property in a smaller town, and got promoted to Head of Marketing for Timpl.
The problem with realtors
Cartersville, Ga
Marketing SEO
jobTopia - what's in a name 
Wider focus of this podcast
 
 

Decadent and Creamy! The Italian Gelato and Frozen Dessert Bar: Popbar, with Reuben BenJehuda, CEO

Season 3, Episode 64:
Summary
In this conversation, Tony Moore, the founder of Pop Bar, discusses the origins and success of his gelato popsicle business. He explains how the idea for Pop Bar came from his desire to create a product that combined his love for gelato with the convenience of a popsicle. Rueben shares insights into the seasonality of the business and the importance of using fresh ingredients. He discusses the challenges and benefits of franchising, as well as the impact of COVID-19 on the industry. Rueben emphasizes the importance of customer loyalty and creating unique experiences for customers. He concludes by discussing the expansion of Pop Bar and where to find their products.
 
Takeaways
 
Pop Bar was created to combine the smoothness and density of Italian gelato with the convenience of a popsicle.
The business experiences seasonality, with the impact of winter varying depending on location and store type.
Using fresh ingredients and making the pops in-house sets Pop Bar apart from other ice cream parlors.
Franchising has been a successful growth strategy for Pop Bar, with organic interest from people who try and love the product.
Customer loyalty is fostered through a loyalty program and personalized communication, and creating unique experiences is key to standing out in the food industry.
Entrepreneurs should expect highs and lows, constantly strive to improve their business, and focus on creating something special that sets them apart.
Pop Bar has locations in several states in the US, as well as in Canada and Portugal, and is continuing to expand.
Pop Bar products can be found in their stores, on their website, and on Amazon.
Popbar:
Website
Linkedin
Instagram
Facebook
Connect with Reuben
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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The Farmer Foodie with Ali Elliott, Founder and CEO

Welcome to another episode of Winning at Work! Today, we're joined by Ali Elliot, the organic foodie behind Cashew Parm, a dairy-free, vegan sensation.
Ali's Creations
Ali introduces her remarkable product, Cashew Parm, which currently comes in two delectable flavors: Golden Chedda and Italian Herb. It's a game-changer for those seeking dairy-free, vegan options.
Versatile and Available
Farmer Foodie products can be found both online and at select retailers in New York, Massachusetts, and Connecticut. What sets Cashew Parm apart is its incredible versatility. Recipe creators have been using it to make dips, sauces, and spreads.
Ali's Journey
Ali shares her origin story, including her transformative experience WWOOOFing in Alaska after graduating in 2016. Her internship, managing a small plot of land, deepened her connection to food.
The Power of Branding
Although Cashew Parm is incredibly versatile, Ali realized that consumers make buying decisions in mere seconds. This insight led her to brand her creation under the "parm" category because everyone knows what to do with a shaker bottle of parmesan cheese.
Retail Updates and Co-Branding
Ali gives us an update on her retail presence and discusses her exciting co-branding initiatives.
Micro-Influencers and Social Media Strategy
Learn about Ali's approach to using micro-influencers and her effective social media strategy in promoting Cashew Parm.
Season 3, Episode 63:
Farmer Foodie:
Website
Linkedin
Instagram
Facebook
Pinterest
TikTok
Youtube
Connect with Ali
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP

Personal Branding with Chef Chris Spear, Founder, Perfect Little Bites

In this episode, we sit down with Chris Spear, the founder, and chef behind Perfect Little Bites, and discuss a wide range of topics from personal branding, his got-to foods, comfort cooking with nostalgic flavors, contract food service, plant-based cooking and the power of content marketing.
Origin Story:
Chris always dreamed of working in the food industry, starting from a young age when he was just 16.
He pursued his culinary passion by attending culinary school, but the staggering debt from his education was as high as his monthly rent.
The restaurant industry offered meager wages, with some places paying as little as $8 or $9 per hour.
Chris's life took a turn when he discovered the world of contract food service.
Discovering Contract Foodservice:
Chris found his niche in the food industry while working for a catering company that handled events with 200 or more guests.
The catering company didn't want to turn down smaller gigs like birthday parties and anniversary dinners.
Chris was given the opportunity to run these smaller events, with the hope that they would lead to more significant opportunities.
This marked the beginning of Chris's realization that these small gigs presented a unique business opportunity.
Perfect Little Bites as a Blog:
In 2010, Perfect Little Bites started as a blog.
Chris used this blog as a tool for content marketing to provide people with insights into his business and the behind-the-scenes aspects of his work.
It served as a screening tool to identify individuals who resonated with his style of cooking.
He markets his service as high-end, emphasizing elements like linen and silverware to create a luxurious dining experience.
The Power of Instagram and Personalization:
Chris understands the significance of making his food Instagram-worthy.
He values the personalized dining experience and how it can be shared online to create buzz.
Chris integrates his personal Facebook with his business to allow people to see the real him.
He values relationships over transactions.
The Centerpiece or the Help:
Chris discusses the importance of understanding the vibe of the party and the preferences of the guests.
Some guests seek the full experience and culinary education, while others are too engrossed in conversations to notice the nuances of the dishes.
Nostalgia and Classic Flavors:
Chris shares his love for Heinz ketchup, highlighting that nostalgia and historical references trigger comforting memories that make food taste better.
Classic flavors often remind us of the past, creating a connection with food.
Plant-Based Ingredients:
The episode delves into whether Chris incorporates plant-based beef or chicken into his culinary creations.
Future Plans:
Chris gives a glimpse of his future plans, shedding light on what's next for Perfect Little Bites.
Season 3, Episode 62:
Perfect Little Bites:
Website
Linkedin
Instagram
Facebook
Pinterest
Twitter
Vimeo
Youtube
Connect with Chris
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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TIKTOK | INSTAGRAM | YOUTUBE | LINKEDIN PAGE | LINKEDIN GROUP
 

Turning Problems into Candy with Amy Keller, CEO and Co-Founder, Climate Candy

Welcome to another episode of W@W! In today's episode, we have Amy Keller, the CEO of Climate Candy, a company that turns problems into Candy!
Amy is not just your ordinary CEO—she's a 7-time Ironman and a vegan triathlete, embodying her passion for sustainable living and promoting a healthy lifestyle. At Climate Candy, they're all about upcycling perfectly imperfect food, contributing to the fight against the alarming global food waste crisis.
Did you know that a staggering 40% of all the food grown globally goes to waste? Amy sheds light on this issue and points out that Nogales, Arizona is a significant entry point for produce into the United States, with 2/3rds of it being distributed from there. Shockingly, a quarter of the food produced in America never leaves the farmer's land.
Amy introduces us to the concept of "Stealth Nutrition" as she reveals her favorite candies, which surprisingly include fruits and vegetables. She emphasizes the importance of root vegetables, highlighting their dense nutritional value and how they provide essential plant fiber that keeps us feeling full and satisfied.
We dive into the intriguing origin story of Climate Candy. Initially an ingredient company, Amy's desire to make a positive impact clashed with the reluctance of big food corporations to embrace change.
Amy shares how Climate Candy's manufacturing facilities are strategically dispersed across the globe to process fruits and vegetables based on harvests, seasons, and locations, underlining their commitment to sustainability and efficiency.
A remarkable aspect of Climate Candy's mission is educating children about the food-to-plate journey, imparting vital knowledge about food origins, and fostering a deeper connection with what they consume.
Starting with a direct-to-consumer (DTC) model and thriving on the Thrive Market e-commerce platform, Climate Candy eventually transitioned into retail, broadening their reach and impact. Amy also discusses their efforts to utilize compostable packaging, aligning with their eco-conscious ethos.
We learn about "Duffle," the trending food ordering app on college campuses, and delve into the challenges farmers face in harvesting their entire crops, prompting us to question the current state of food distribution systems.
To wrap up our conversation, Amy offers a glimpse into the exciting future of Climate Candy and her personal favorites. We're left inspired and motivated to join the movement towards a more sustainable and mindful consumption of food.
Season 3, Episode 61:
Climate Candy:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
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Agritourism on The Family Farm with Michael Holtzman, CEO PPF Worldwide

In this episode, we had the pleasure of hosting Michael Holtzman, CEO of Profitable Food Systems Worldwide, to delve into the world of agritourism. Michael has extensive experience consulting with farms, offering valuable insights into the industry.
Michael Holtzman has consulted with 50 farms in the last 5 years, gaining unique perspectives and insights into the agritourism operating model.
The journey began with Vala’s in Omaha, Nebraska, a farm boasting over 300 acres and an impressive 22,000 daily visitors. This farm sets the gold standard in innovation within the industry, with 28 food outlets on the property. The key takeaway is to learn from pioneers like Vala’s and understand how they organize and structure their farm.
Captive dining emerged as a strategy to optimize the food and beverage offerings, maximizing revenue potential for farms. A compelling analogy was drawn between Disney Land and Disney World, highlighting the importance of strategic planning and layout.
A significant challenge faced by farms is the escalating costs associated with delivering wholesale products. Selling retail on the farm directly to consumers presents a viable solution, enabling farmers to achieve profitability and ensure the long-term sustainability of the American farming sector.
Agritourism is witnessing exponential growth, yet many farms struggle to price their unique products appropriately. It's crucial for farms to reset their operations and realize their worth to sustainably contribute to this burgeoning sector. Investing approximately $1 million in a new farm to enter this category can yield a quick return on investment (ROI).
Another aspect explored is the role of fun farm games in enhancing the visitor experience and revenue generation. Additionally, it was highlighted that Food and Beverage (F&B) offerings can be a significant revenue generator, standing as the second-highest revenue contributor after attendance.
A pertinent question raised was: What is the magic number of guests and acreage? This question invites further exploration into the optimal balance of guest numbers and acreage to ensure the farm's success and profitability.
Season 3, Episode 60:
Profitable Food Facilities Worldwide:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
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Elevating Smash Burgers with Jesse Konig, Co-Founder & Professor of Swizzology at Swizzler

Welcome to W@W! If you like burgers and fries you will love today's episode with Swizzler, a Washington DC-based ELEVATED fast-food phenomenon known for its crispy chicken, premium smash burgers, fresh cut, twice-fried fries, and delicious drinks.
 
Swizzler began as a food truck concept in 2014 and has rapidly evolved into a major player in the Washington DC food scene, now being available in major sports arenas and throughout the surrounding area.
The emphasis has always been on creating a premium fast-food experience with a focus on taste and quality.
The Importance of Taste and Sourcing:
Taste is paramount in the food industry, especially for a fast-food concept. Swizzler prioritizes delivering an exceptional taste experience to its customers.
Sourcing fresh buns from a local baker and making all sauces in-house are central to ensuring a high-quality product.
Core Principles in Food:
Jesse Konig emphasizes that the core principles, or first principles, in food involve focusing on taste and visual appeal.
Understanding that people "eat with their eyes" emphasizes the significance of presentation and aesthetic appeal in the food industry.
Perfecting the Smash Burger:
Swizzler has set a high standard by using 100% regenerative grassfed beef for their smash burgers, underlining their commitment to quality and sustainability.
Twice-fried French fries play a critical role in achieving the desired texture—a crispy outer shell and a mash-potatoey middle.
In-House Manufacturing for Excellence:
Swizzler's dedication to quality extends to in-house French fry manufacturing for both their restaurants and retail purposes.
This in-house approach ensures control over the entire process, contributing to the overall excellence of their product.
Advantages of Twice-Frying:
The two-step frying process allows for the development of a desirable crispy outer shell while preserving a fluffy, potato-like texture on the inside.
The first fry starts the cooking process, making the interior tender, while the second fry creates a crispy crust. This results in a perfect balance of textures.
The first fry helps to remove excess moisture from the potatoes, preventing sogginess and ensuring the fries retain their crispiness after the second fry.
The second fry creates a golden-brown, crispy exterior that provides a satisfying crunch with each bite, complementing the soft and flavorful interior.
It's a popular method for achieving that signature crispy and fluffy French fry that people crave.
Season 3, Episode 59:
Swizzler:
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About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
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Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder

Deliciously Instagramable: How To Create A Brand Ambassador Program with Annie Slabotsky, GoNanas Co-Founder
In this episode, Annie Slabotsky, Co-Founder of Go Nanas joins me to discuss Instagramable food and their self-feeding brand ambassador program.
What Makes Food Instagramable?
People tend to post on Instagram what they're proud of, such as cakes or muffins they've made.
Origin Story of Go Nanas:
Annie's passion for baking led her to start making themed gift bags during college, always including her favorite banana bread.
Annie met Morgan, and their shared love for baking and banana bread led to selling loaves as a side hustle on a campus lacking healthy options.
The business quickly expanded into foodservice sales but pivoted to online sales during the pandemic, which proved successful and led to their current scalable and shelf-stable business model.
The Ambassador Program:
Go Nana’s has over 2,600 ambassadors!!
Ambassadors are rewarded with events, social incentives, free products, merchandise, and a percentage of sales.
Their Instagramable product attracts more people to join the program, contributing to its growth.
Influencer Collaboration and Brand Relevance:
Go Nana’s has an influencer program for sponsored posts, but the return on investment can be challenging to measure.
Co-branded limited-edition product releases with influencers and a revenue share model are strategies employed to maintain brand relevance and increase reach.
Community Building and Event Engagement:
Building a community around the founders and brand ambassadors is vital for brand success and Instagramability.
Events, both virtual and in-person, foster connections and provide valuable feedback for brand growth, with brand ambassadors being the guiding stars.
Making Your Brand Instagramable:
Brands can achieve Instagramability through authentic engagement, community building, and collaboration, showcasing passion and purpose to create a captivating online presence.
Season 3, Episode 59:
GoNanas:
Website
Linkedin
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Bite Into Business Podcast
GoNanas App on Apple App Store & Google Play
Connect with Annie
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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Blending Flavors, Cultures & Sustainability with Crossover Quality Meats CEO, Michelle Adelman

Welcome Winners to another episode of W@W!
Today I bring you Michelle Adelman, CEO of Crossover Quality Meats and Accite Holdings.
Crossover Meats innovatively blends various types of meat to create a better ground beef product, including chicken with beef, chicken with pork, and chicken with lamb.
The resulting product is all-natural, more sustainable, and maintains excellent taste.
 
Exploring Crossover Meats:
Crossover Meats blends chicken with different meats to create a new ground beef experience.
The meat is sourced naturally and is focused on sustainability without compromising on taste.
Highlighting the innovation of blending chicken with beef, pork, and lamb as a cost-effective and eco-friendly alternative to traditional all-beef products.
 
The Crossover Experience:
Join us as we delve behind the scenes to uncover the story and inspiration behind Crossover Meats.
The host samples a Crossover burger, providing a firsthand account of the taste and quality.
 
Availability and Future Prospects:
Crossover Meats will soon be available in retail stores, providing an opportunity for listeners to try the product.
Encouraging direct purchases to experience the product and judge for themselves.
 
The Clever Blend:
Discussing the advantages of blending chicken with other meats, particularly its cost-effectiveness and sustainability compared to all-beef products.
Highlighting the importance of having frozen protein options for convenience and preparation for the future.
 
Michelle's Global Perspective:
Michelle Adelman, an experienced business traveler, shares her insights from exploring various parts of the world.
Michelle takes us on a journey to Africa, the origin of Crossover Meats' story, providing a unique and culturally rich perspective.
Season 3, Episode 58:
Crossover Quality Meats:
Website
Linkedin
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Connect with Michelle
Connect with Tony
About me and my mission and the podcast:
Are you looking for a fun and light-hearted podcast to discover unique brands and learn about the people and strategies successful companies are implementing in the CPG and Food and Beverage Industry?  The brands featured here take us into the world of innovation, sustainability, good for you, lifestyle, QSR, Foodservice, Distribution, DTC, Club, and more.
I am a fun-loving business leader, podcaster, husband, dad, cyclist, and Convention of States volunteer in my spare time. My mission is to discover the people and ideas behind these different, better, and special companies. 
 
Entrepreneurs and CEOs, are you:
Searching for distributor or broker partners? 
Actively prospecting commercial buyers to gain more points of distribution?
Searching for the right person to add to the team?
My Direct Response Marketing Service attracts exactly what you need to help your brand thrive and grow. 
Here is a NOVEL approach to ATTRACT distributors, buyers, and people (DEMO)
 
Contact me: Tony@timpl.com
Follow me on LinkedIn: Different, Better, Special Brands
Join Our Community
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